Communications & Content Executive - Education Sector #NJN

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a content specialist to oversee content creation, editing, and marketing strategies. Key responsibilities include writing and managing diverse content formats, optimizing for SEO, and collaborating with teams. The ideal candidate should have a strong grasp of content marketing and existing SEO best practices. This role offers a chance to innovate and drive engagement through strategic content initiatives.

Responsibilities

• Write and edit content for various formats including blogs and newsletters.
• Manage the company website, ensuring regular updates.
• Develop and pitch ideas for articles and manage content pipeline.
• Conduct interviews and gather insights for content creation.
• Edit and review work of team members for quality assurance.
• Collaborate across departments for innovative content ideas.
• Execute content marketing strategies and optimize for SEO.
• Analyze content performance and adjust strategies based on data.

Job description

Job scope

1. Content Creation & Management
   • Write and edit content for blogs, articles, yearbooks, press releases, emails, magazines, and newsletters.
   • Manage and promote the company website and blog, ensuring regular updates and engagement.
   • Develop and pitch article ideas to relevant third-party platforms and manage the sponsored content pipeline.
   • Create copy for adverts, scripts for videos and podcasts, and marketing materials such as eBooks and brochures.
   • Conduct interviews with stakeholders and incorporate insights into content.
2. Editing & Collaboration
   • Edit and review content produced by other team members for accuracy, consistency, and quality.
   • Collaborate with other departments to brainstorm and execute innovative content ideas.
   • Work with academics and external vendors on content-related material including articles, photos, videos, and content calendars.
3. Content Marketing & SEO
   • Develop and execute content marketing campaigns to drive leads and increase subscribers.
   • Utilize SEO best practices to optimize content and drive traffic to our site.
   • Research and stay updated on SEO trends and content marketing strategies.
   • Analyze content marketing metrics using tools like Google Analytics and make data-driven improvements.

Jessica Nguyen Huynh Thanh Truc

CEI Reg. No. R23113787

EA License No. 99C4599