Cluster Director, Media Development

sggovterp; Singapore; On-site; SGD 260,000 - 380,000; Full time

Job summary

sggovterp in Singapore seeks a visionary Cluster Director, Media Development to lead the end-to-end strategy, delivery and transformation of Singapore's media ecosystem across broadcast, print, digital platforms and emerging formats.

You will oversee the Public Service Media division alongside New Media & Marketing and Media Capability Development, driving integrated outcomes in content creation, distribution, measurement and talent development.

Responsibilities

• Lead and integrate Singapore's public service media ecosystem.
• Oversee the full PSM landscape across broadcast, print, and digital platforms with a coherent national strategy.
• Drive integration across content, distribution, measurement and capability development to break silos.
• Translate national priorities into coordinated strategies and programmes delivering public service outcomes at scale.
• Guide evolution of PSM entities toward sustainable operating models balancing funding, efficiency and innovation.
• Drive adoption of technology-enabled solutions to improve productivity and content delivery.
• Anticipate shifts in media consumption and platform economics to position Singapore proactively.
• Shape strategies to keep public service content relevant across linear, digital and social platforms.
• Oversee New Media initiatives to strengthen digital delivery, creator ecosystems and platform partnerships.
• Lead efforts to optimise reach, engagement and performance using data and analytics.
• Establish benchmarks and accountability across PSM entities and programmes.
• Drive data-informed content strategies, funding decisions and policy development.

Job description

What the role is

As Cluster Director, Media Development, you will lead the end-to-end strategy, delivery and transformation of Singapore's media ecosystem, spanning broadcast, print, digital platforms, and emerging media, including Made-with-Sg content.

You will oversee the Public Service Media (PSM) division, alongside New Media & Marketing and Media Capability Development, to drive integrated outcomes across content creation, distribution, measurement, and talent development.

This role is responsible for shaping how public service and Made-with-Sg content is created, delivered, discovered and sustained, ensuring it remains relevant to evolving audience behaviours while strengthening social cohesion, national identity, and public trust.

You will work closely with MDDI, other IMDA divisions, and a wide range of industry, platform and international partners to deliver a coherent, future-ready public service media ecosystem that balances public value with long-term sustainability.________________________________________

What you will be working on

• Lead and integrate Singapore's public service media ecosystem
• Oversee the full PSM landscape across broadcast (Mediacorp), print (SMT), and digital platforms, ensuring a coherent national strategy and aligned outcomes. T his includes Made-with-Sg content .
• Drive integration across content, distribution, measurement and capability development, breaking silos between divisions to achieve system-level impact.
• Work alongside relevant divisions in MDDI to translate national priorities into coordinated strategies and programmes that deliver public service outcomes at scale.
• Guide the evolution of PSM entities and programmes towards sustainable operating models, balancing public funding with efficiency and innovation.
• Drive adoption of technology-enabled solutions to improve productivity, reduce costs, and enhance content delivery.
• Anticipate shifts in media consumption, platform economics and information ecosystems, and position Singapore to respond proactively.
• Drive content relevance, reach and impact across platforms
• Shape strategies that ensure public service content remains audience-relevant across linear, digital and social platforms, including emerging formats.
• Oversee New Media initiatives to strengthen digital content delivery, creator ecosystems, and platform partnerships.
• Lead efforts to optimise reach, engagement and effectiveness, leveraging data, analytics and evolving platform dynamics.
• Ensure strong alignment between content objectives and distribution strategies, across both traditional and digital channels.
• Strengthen measurement, accountability and performance
• Oversee the development and application of national media measurement systems and frameworks to assess reach, engagement and societal impact.
• Drive the use of data, analytics and audience insights to inform content strategies, funding decisions and policy development.
• Establish clear performance benchmarks and accountability frameworks across PSM entities and programmes.
• Ensure public service media investments deliver measurable outcomes in trust, cohesion and inclusion.
• Build a future‑ready media industry and talent base
• Oversee Media Capability Development to uplift industry capabilities in key areas such as creative development, production, and emerging technologies (where applicable).
• Drive structured programmes that strengthen critical creative roles and support long-term industry competitiveness.
• Foster partnerships with industry, platforms and educational institutions to accelerate skills development and technology adoption.
• Ensure capability‑building efforts are aligned with evolving industry needs and global trends.
• Drive Marketing and Promotion of Made‑with‑Sg content
• Shape strategies to ensure that Made‑with‑Sg content is effectively positioned, marketing efforts to elevate the visibility and positioning of Singapore's content, talent and industry capabilities locally and internationally.
• Ensure the delivery of B2B and B2C marketing efforts to elevate the visibility and positioning of Singapore's content, talent and industry capabilities locally and internationally.
• Oversee go‑to‑market strategies, campaigns and industry branding efforts, including on major platforms such as the Singapore Media Festival and other international markets.
• Drive strategic partnerships and whole‑of‑government alignment
• Lead engagements with MDDI and other government agencies to align policy, funding and delivery of public service media outcomes.
• Oversee partnerships with Mediacorp, SMT, platforms, creators and technology providers , balancing public service objectives with operational and commercial realities.
• Act as a senior convenor across stakeholders, managing complex interests and enabling coordinated execution.
• Leadership and Management
• Lead a cluster of Directors, Deputy Directors and teams across multiple divisions, setting strategic direction and ensuring strong execution.
• Oversee planning, budgeting and resource allocation across the cluster to maximise impact a