Client Director, New Business Development

TOLUNA HONG KONG LIMITED SINGAPORE BRANCH; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Toluna Hong Kong Limited Singapore Branch is seeking an experienced business development professional to drive new opportunities across SEA, focusing on Singapore and adjacent markets. You will prospect, research, and coordinate with marketing and internal teams to advance opportunities and build a robust new business pipeline.

You will work with cross-functional teams to craft tailored approaches, engage senior prospects, and represent Toluna at industry events and meetings.

Qualifications

• 10+ years of experience in business development, lead generation, marketing, communications, client development, or a related commercial role.
• Experience researching target accounts, identifying relevant stakeholders, and developing prospect lists.
• Ability to execute prospecting and outreach activities across email, digital channels, events, and professional networks.
• Experience supporting marketing communications, PR, thought leadership, content, or campaign activities that contribute to business development.
• Strong written and verbal communication skills, with the confidence to engage prospective clients professionally.
• Commercial curiosity and the ability to understand client needs, market developments, and potential business opportunities.
• Organized and disciplined approach to activity tracking, follow-up, pipeline support, and CRM tools, ideally Salesforce.
• Collaborative working style and the ability to coordinate effectively with Marketing, Research, Consulting, Client Services, and commercial teams.
• Proactive, resilient, and action-oriented, with strong attention to detail and consistent execution.
• Experience working across multicultural or international environments, with excellent written and spoken English.
• Knowledge of market research, consumer insights, analytics, marketing services, or related solution areas is preferred.

Responsibilities

• Execute new business development activities together with the Senior Client Director, New Business Development.
• Research target markets, organizations, and decision-makers to build and maintain high-quality prospect lists.
• Partner with Marketing Communications teams to activate campaigns, events, content, and outreach initiatives that generate new business interest.
• Use thought leadership, industry insights, case studies, and relevant Toluna content to engage prospective clients and initiate conversations.
• Identify and qualify potential opportunities through desk research, networking, digital channels, events, and targeted outreach.
• Support prospecting campaigns across Singapore and selected Southeast Asia markets, tracking responses and follow-up actions.
• Coordinate with Research, Consulting, Client Services, and commercial teams to prepare relevant materials and tailored approaches for prospects.
• Maintain accurate prospect, activity, and opportunity information in the CRM, with consistent follow-up and reporting.
• Monitor market developments, industry trends, competitor activity, and client news to identify potential commercial opportunities.
• Support the Senior Director with meeting preparation, prospect briefs, outreach plans, proposals, and early-stage opportunity development.
• Represent Toluna professionally at selected industry events, networking activities, and prospective client meetings.

Skills

Business development

Lead generation

Campaign activation

Stakeholder outreach

CRM (Salesforce)

Market research

English proficiency

Cross-cultural experience

Tools

Salesforce

Job description

Introduction:

In this position, you will support the development of net-new business opportunities across SEA, with a primary focus on Singapore and expansion markets including Malaysia, Thailand, Vietnam, and Indonesia. Reporting to the Senior Director, New Business Development, you will execute targeted prospecting and market development activities that build awareness, identify potential clients, and create qualified prospect lists for commercial engagement.

You will work closely with Marketing Communications and internal subject-matter experts to activate campaigns, thought leadership, events, and outreach initiatives that generate interest and open conversations with prospective clients. You will research target organizations and stakeholders, support early-stage engagement, and help progress opportunities into the new business pipeline.

The ideal candidate is a proactive business development professional with experience in prospect research, lead generation, campaign activation, and stakeholder outreach. You will combine commercial curiosity, disciplined execution, and strong collaboration skills to support Toluna's growth ambitions in SEA.

Your Responsibilities:

• Execute new business development activities together with the Senior Client Director, New Business Development.
• Research target markets, organizations, and decision-makers to build and maintain high-quality prospect lists.
• Partner with Marketing Communications teams to activate campaigns, events, content, and outreach initiatives that generate new business interest.
• Use thought leadership, industry insights, case studies, and relevant Toluna content to engage prospective clients and initiate conversations.
• Identify and qualify potential opportunities through desk research, networking, digital channels, events, and targeted outreach.
• Support prospecting campaigns across Singapore and selected Southeast Asia markets, tracking responses and follow-up actions.
• Coordinate with Research, Consulting, Client Services, and commercial teams to prepare relevant materials and tailored approaches for prospects.
• Maintain accurate prospect, activity, and opportunity information in the CRM, with consistent follow-up and reporting.
• Monitor market developments, industry trends, competitor activity, and client news to identify potential commercial opportunities.
• Support the Senior Director with meeting preparation, prospect briefs, outreach plans, proposals, and early-stage opportunity development.
• Represent Toluna professionally at selected industry events, networking activities, and prospective client meetings.

Your Profile:

• 10+ years of experience in business development, lead generation, marketing, communications, client development, or a related commercial role.
• Experience researching target accounts, identifying relevant stakeholders, and developing prospect lists.
• Ability to execute prospecting and outreach activities across email, digital channels, events, and professional networks.
• Experience supporting marketing communications, PR, thought leadership, content, or campaign activities that contribute to business development.
• Strong written and verbal communication skills, with the confidence to engage prospective clients professionally.
• Commercial curiosity and the ability to understand client needs, market developments, and potential business opportunities.
• Organized and disciplined approach to activity tracking, follow-up, pipeline support, and CRM tools, ideally Salesforce.
• Collaborative working style and the ability to coordinate effectively with Marketing, Research, Consulting, Client Services, and commercial teams.
• Proactive, resilient, and action-oriented, with strong attention to detail and consistent execution.
• Experience working across multicultural or international environments, with excellent written and spoken English.
• Knowledge of market research, consumer insights, analytics, marketing services, or related solution areas is preferred.