CDG - Overseas Ads Data Strategy Product Manager

Tencent; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Tencent is seeking a data-oriented professional to support overseas ad network analytics and advertiser campaign performance. You will collaborate with Data Science and Recommendation teams to analyze multi-source data and help optimize strategy, while contributing to the development of the in-house data diagnostics platform for improved decision-making.

Ideal candidates have 1-2 years in ad data analysis, a background in statistics or related fields, and strong cross-regional communication in

Qualifications

• Bachelor degree in a quantitative or analytics-focused field.
• 1-2 years of experience in advertising or data science.
• Fluent in English and Mandarin; strong communication across regions.

Responsibilities

• Support data analysis for overseas ad network to identify growth and efficiency opportunities.
• Collaborate with Data Science and Recommendation teams on multi-source data analysis and strategy optimization.
• Contribute to the in-house data diagnostics platform, building monitoring and attribution modules across the ad-delivery funnel.

Skills

Data analysis

Cross-functional collaboration

Advertising industry knowledge

Curiosity/learnability

Education

Bachelor in Statistics, Mathematics, Computer Science, Economics, or Business Analytics

Job description

Tencent is an Internet-based platform company founded in Shenzhen, China, in 1998. We use technology to enrich the lives of Internet users and assist the digital upgrade of enterprises. Our mission is "Value for Users, Tech for Good". We embrace a culture of teamwork & creativity and are driven by our values - Integrity, Proactivity, Collaboration and Creativity.

We are rapidly expanding our international operations and are looking for top talent to propel us forward. Combining the results-oriented nature of a start-up with the resources of a profitable and leading Internet company, Tencent offers a unique opportunity for aspiring individuals to thrive.

Core objectives

Work with team to drive overseas ad network efficiency and advertiser campaign performance through solid data analysis and cross-team strategy optimization, alongside building internal data diagnostic platforms to upgrade data-driven decision-making efficiency.

Key Responsibilities

• Support data analysis for the overseas ad network, leveraging industry and advertiser insights to identify growth and efficiency opportunities, and help optimize advertiser campaign performance;
• Collaborate with Data Science and Recommendation teams on multi-source data analysis, contributing to the design and rollout of strategy optimizations while building reusable methodologies;
• Contribute to the development of the in-house data diagnostics platform, helping build monitoring and attribution modules across the full ad-delivery funnel to improve issue diagnosis and decision-making efficiency.

Requirements

• Bachelor in Statistics, Mathematics, Computer Science, Economics, or Business Analytics preferred;
• 1-2 years of working experience in the advertising industry or data science, with understanding of ad recommendation systems; prior experience in data analysis or strategy for gaming products is a plus；
• Strong learning ability, curiosity about data and business, solid cross-functional collaboration skills, resilience under pressure, and a result-driven mindset;
• Fluent in both English and Mandarin, able to support cross-regional communication and collaboration.