Category Planning Specialist

Castlery; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Castlery is seeking a Category Planning Specialist to lead end-to-end NPD for Dining. You will drive assortment, pricing, and category strategy, partnering cross-functionally to ensure successful launches and ongoing optimization.

In this role you’ll translate market insights into actionable recommendations, shape product narratives, and collaborate with Buying, Design, Product Development, Marketing, and Showrooms to align on milestones and KPIs.

Qualifications

• 2-5 years of experience in product development, buying, merchandising, furniture, home lifestyle, interior design, or a related field.
• Strong product sense and design awareness. Evaluate style, material, functionality, and price positioning, and connect those decisions back to the customer and the margin.
• Analytical and commercially minded, with experience interpreting market trends, benchmarking competitors, and translating insights into clear recommendations.

Responsibilities

• Own the end-to-end NPD process for Dining; from product briefing and internal alignment through to launch execution and post-launch review.
• Drive category growth through assortment planning, portfolio optimisation, pricing evaluation, and category strategy initiatives.
• Conduct market research, competitor benchmarking, and SKU analysis to identify customer needs, market opportunities, and product gaps.
• Develop compelling product stories and key selling points that resonate with target customers and support commercial objectives.
• Lead go-to-market planning and launch readiness, ensuring products are accurately represented and effectively executed across all customer touchpoints.
• Analyse category performance, customer insights, and market trends to generate recommendations that improve sales, profitability, and assortment effectiveness.
• Partner closely with Buying, Design, Product Development, Marketing, Web Operations, and Showroom teams to drive alignment and ensure seamless execution across all product milestones.

Skills

Product development

Merchandising

Analytical thinking

Stakeholder management

Job description

We're rethinking homes for how people really live, and we're looking for a Category Planning Specialist to join our Category Management team to help shape the future of living—one thoughtful detail at a time.

What You'll Be Doing

• Own the end-to-end NPD process for Dining; from product briefing and internal alignment through to launch execution and post-launch review.
• Drive category growth through assortment planning, portfolio optimisation, pricing evaluation, and category strategy initiatives.
• Conduct market research, competitor benchmarking, and SKU analysis to identify customer needs, market opportunities, and product gaps.
• Develop compelling product stories and key selling points that resonate with target customers and support commercial objectives.
• Lead go-to-market planning and launch readiness, ensuring products are accurately represented and effectively executed across all customer touchpoints.
• Analyse category performance, customer insights, and market trends to generate recommendations that improve sales, profitability, and assortment effectiveness.
• Partner closely with Buying, Design, Product Development, Marketing, Web Operations, and Showroom teams to drive alignment and ensure seamless execution across all product milestones.

What You Need To Succeed

• 2-5 years of experience in product development, buying, merchandising, furniture, home lifestyle, interior design, or a related field.
• Strong product sense and design awareness. You can evaluate style, material, functionality, and price positioning, and connect those decisions back to the customer and the margin.
• Analytical and commercially minded, with experience interpreting market trends, benchmarking competitors, and translating insights into clear recommendations.
• Strong communication and stakeholder management skills, with the ability to collaborate across Buying, Design, Sourcing, Vendors, and other cross‑functional teams. Basic Chinese proficiency will be required given frequent communication with China based teams.
• Comfortable operating in ambiguity. This role will be hands‑on from day one, so you should be someone who learns by doing and delivers without being chased.
• Experience in Dining, Casegoods, Wood Furniture, Outdoor, or other home furnishing categories is a strong advantage.

Built For Real Life, Designed For What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.