Category Growth & NPD Lead (Dining)

Castlery; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

Castlery in Singapore is seeking a Category Planning Lead to join our Category Management team to drive end-to-end dining development, assortment planning, and go-to-market excellence. You will shape product stories, evaluate style and price positioning, and partner with Buying, Design, and Marketing to align on commercial objectives.

You will own the end-to-end NPD for Dining, drive portfolio optimization, pricing assessment, and category strategy initiatives, while analysing market trends and

Qualifications

• At least five years of experience in product development, buying, merchandising, furniture, home lifestyle, interior design, or a related field.
• Strong product sense and design awareness; evaluate style, material, functionality, price positioning, and connect to customer and margin.
• Analytical and commercially minded; interpret market trends, benchmark competitors, and translate insights into recommendations.
• Strong communication and stakeholder management; collaborate across Buying, Design, Sourcing, Vendors, and other cross-functional teams. Basic Chinese proficiency will be required.
• Comfortable operating in ambiguity; hands-on from day one and capable of delivering without being chased.
• Experience in Dining, Casegoods, Wood Furniture, Outdoor, or other home furnishing categories is an advantage.

Responsibilities

• Own the end-to-end NPD process for Dining; from product briefing and internal alignment through to launch execution and post-launch review.
• Drive category growth through assortment planning, portfolio optimisation, pricing evaluation, and category strategy initiatives.
• Conduct market research, competitor benchmarking, and SKU analysis to identify customer needs, market opportunities, and product gaps.
• Develop compelling product stories and key selling points that resonate with target customers and support commercial objectives.
• Lead go-to-market planning and launch readiness, ensuring products are accurately represented and effectively executed across all customer touchpoints.
• Analyse category performance, customer insights, and market trends to generate recommendations that improve sales, profitability, and assortment effectiveness.
• Partner closely with Buying, Design, Product Development, Marketing, Web Operations, and Showroom teams to drive alignment and ensure seamless execution across all product milestones.

Skills

Category Planning

Product development

Merchandising

Stakeholder management

Analytical thinking

Chinese (basic)

Job description

Castlery in Singapore is seeking a Category Planning Lead to join our Category Management team to drive end-to-end dining development, assortment planning, and go-to-market excellence. You will shape product stories, evaluate style and price positioning, and partner with Buying, Design, and Marketing to align on commercial objectives.

You will own the end-to-end NPD for Dining, drive portfolio optimization, pricing assessment, and category strategy initiatives, while analysing market trends and