Category Manager

Lagardere Travel Retail; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Lagardère Travel Retail Singapore seeks a Category Manager for liquor to drive commercial and strategic direction, managing range, supplier partnerships, and in-store experience.

You will develop category strategies, optimize assortment, and lead negotiations while coordinating with operations, finance, logistics, and marketing to deliver results across travel retail channels.

Qualifications

• Minimum 5 years in category management, buying, or merchandising.
• Experience in travel retail or FMCG is highly desirable.
• Strong analytical, negotiation, and stakeholder management skills.
• Proficiency in Excel or SAP and data-driven decision making.

Responsibilities

• Develop and execute category strategies aligned with commercial objectives.
• Optimize product assortment using consumer insights, market trends, and data.
• Define store layouts, brand segmentation, and planogram implementation.
• Build and maintain strategic relationships with liquor suppliers and distributors.
• Lead pricing, contracts, and promotional investments to maximize margins.
• Forecast demand and manage inventory using historical data and insights.
• Collaborate with operations, finance, logistics, and marketing for seamless execution.
• Provide regular reporting and actionable commercial insights.

Skills

Analytical mindset

Negotiation

Communication

Stakeholder management

Prioritization

Excel

SAP

Category management

Buying

Merchandising

Tools

Excel

SAP

Job description

At Lagardère Travel Retail Singapore, we don’t just sell products, we create retail experiences that connect travelers to the joy of discovery.

What You’ll Do

You’ll be the driving force behind the category’s commercial and strategic direction, managing everything from range selection to supplier partnerships and in-store experience.

Category Strategy & Planning

• Develop and execute category strategies aligned with overall commercial objectives.
• Optimize product assortment using consumer insights, market trends, and performance data.
• Define store layouts, brand segmentation, and ensure effective planogram implementation.
• Build and maintain strategic relationships with liquor suppliers and distributors.
• Lead negotiations on pricing, contracts, and promotional investments to maximize margins.
• Monitor supplier performance and ensure adherence to commercial agreements.

Pricing, Promotions & Marketing

• Develop competitive pricing strategies that balance profitability with traveler appeal.
• Plan and execute promotional campaigns across duty-free channels.
• Partner with marketing teams to deliver high-impact, customer-centric campaigns.
• Forecast demand and manage inventory levels using historical data and market insights.
• Ensure optimal stock levels, minimizing both out-of-stock and overstock risks.
• Track and analyze key KPIs, including sell-through, margins, and inventory turnover.

Cross-Functional Collaboration

• Collaborate with operations, finance, logistics, and marketing teams for seamless execution.
• Provide regular reporting, performance tracking, and actionable commercial insights.

Experience

• Minimum 5 years of experience in category management, buying, or merchandising.
• Experience in travel retail or FMCG exposure highly desirable.

Core Skills

• Strong analytical mindset with data-driven decision-making capabilities.
• Excellent negotiation, communication, and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Excel, SAP, or other retail/ERP systems.

Industry Knowledge

• Solid understanding of liquor industry trends, consumer behavior, and travel retail dynamics.

You’ll get to influence what millions of travelers see and buy every day, work with global brands, and shape assortments that make every journey memorable.