Category & Brand Director, SEA

Diageo; Singapore; On-site; SGD 240,000 - 420,000; Full time

Job summary

Diageo is seeking a Southeast Asia Category & Brand Director to transform the SEA market and drive sustainable double-digit growth. You will define and develop end-to-end growth drivers across categories, leading the enterprise to deliver consumer-first outcomes and high shareholder value.

You will lead a marketing team to translate global strategies into local campaigns, shape portfolio choices, and invest carefully to maximize ROI while collaborating with sales and regional partners for market

Qualifications

• 15+ years of marketing, category, or commercial leadership experience.
• Experience leading large-scale marketing organisations and complex portfolios.
• Strong track record of developing talent and organisational capability.
• Experience influencing senior executive stakeholders at market, regional and global levels.

Responsibilities

• Deliver the vol, NSV and profit plan and grow market share across the SEA brands.
• Drive ROI and ensure integrated growth system across Marketing, Sales and Customer Marketing.
• Shape the business strategy, enterprise priorities and long-term growth decisions for the SEA market.
• Develop world-class marketing capability and future leaders.

Skills

Marketing leadership

Category leadership

Commercial leadership

Stakeholder management

Talent development

Education

Degree in Marketing, Business, or related discipline

Job description

Job Description

Job Description : About Diageo With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

Role

The Role Under the new marketing & category set-up in DIAGEO, the SEA Category & Brand Director will have a mission to transform the Southeast Asia/SEA market by unleashing its potential and putting it on track for sustainable double digit growth. Define and develop enduring and effective end to end growth drivers across the categories. Total enterprise leadership to create a consumer first business, which is consistently beating the competition and delivering high total shareholder return.

Our Marketing Team

Our Marketing Team This is where creativity meets insight. We take a deep understanding of people, culture, and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. You will be responsible for Deliver the vol, NSV and profit plan and grow market share across the brands for the SEA markets. Drive ROI - lead the marketing team to deliver the end-to-end growth drivers - taking what has been developed globally and executing with local flair. Ensure Marketing, Sales and Customer Marketing operate as an integrated growth system, delivering superior consumer, customer and channel outcomes. Shape the business strategy, enterprise priorities and long-term growth decisions for the market as part of the market exec team and partner closely with the Regional Brand & Category Director Working with the Regional Media Hub, drive portfolio choices, investment effectiveness and resource allocation across the portfolio. Build world-class marketing capability, develop future leaders and create a high-performance organisation that serves as a benchmark. Lead & develop the team’s competencies and performance outcomes.

Qualifications

Qualifications Degree in Marketing, Business, or related discipline 15+ years of marketing, category, or commercial leadership experience Significant experience leading large-scale marketing organisations and complex portfolios Demonstrated success driving sustained growth, profitability and market leadership Strong track record of developing talent and organisational capability Experience influencing senior executive stakeholders at market, regional and global levels

Working with Us

Working with Us Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people.

Additional Information

Worker type: Regular. Primary location: Ocean Financial Centre. Additional locations: . Job posting start date: 2026-07-08.

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