Campaign PMO-General Operations

Lazada; Singapore; On-site; SGD 39,000 - 61,000; Full time

Job summary

Lazada Singapore is seeking a proactive Campaign Manager to own, plan and manage LazMall platform and brand campaigns end-to-end, from inception to completion. You will monitor campaign performance, analyze data, and translate insights into actionable optimisations.

Collaborating with multiple stakeholders across functions, you will champion innovative campaign mechanics and drive buyer engagement while deepening understanding of the customer journey at each touchpoint.

Qualifications

• A Bachelor degree in Business Management, Consumer behaviour, Marketing or related field
• At least 1 to 2 years of experience in campaign management and/or e-commerce project management. Fresh graduates are also welcome to apply.
• Highly energetic, self-motivated and proactive
• Strong passion for e-commerce and understanding of the consumer journey
• Proven ability to handle multiple tasks, prioritize effectively and meet tight deadlines
• Exceptional English written and verbal communication skills
• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint
• Organized and structured, ability to identify business needs

Responsibilities

• Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including post-campaign analysis to derive actionable insights
• Monitor campaign performance through data tracking and analysis, translating data into actionable recommendations
• Proactively recommend and implement innovative Campaigns mechanics to enhance performance and drive buyer engagement
• Coordinate with stakeholders across functions to ensure seamless planning, execution and delivery of campaigns
• Be the go-to expert on the system’s modules to drive merchandising and design on campaign landing pages
• Develop understanding of the end-to-end customer shopping journey and recommend strategies at each touchpoint to elevate experience

Skills

Campaign management

E-commerce

Analytical thinking

Communication skills

Education

Bachelor degree in Business Management or Marketing

Tools

Microsoft Excel

PowerPoint

Job description

[Job Description]

• Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including conducting thorough post-campaign analysis to derive actionable insights


• Monitor the performance of on-going campaigns through accurate data tracking and analysis, and translate these data into meaningful insights & actionable recommendations to optimise campaign results effectively


• Proactively recommend and implement innovative Campaigns mechanics and strategies to enhance performance and drive buyer engagement


• Coordinate and collaborate with multiple stakeholders across various functions in the organization to ensure seamless planning, execution and delivery of platform and brand campaigns


• Be the go-to expert on the system’s functional and non-functional capabilities, including its individual modules, to drive optimal merchandising and design on campaign landing pages


• Develop understanding of the end-to-end customer shopping journey and recommend actionable strategies at each touchpoint to elevate overall customer experience

Job Requirements

• A Bachelor degree in Business Management, Consumer behaviour, Marketing or related field


• At least 1 to 2 years of experience in campaign management and/or e-commerce project management. Fresh graduates are also welcome to apply.


• Highly energetic, self-motivated and proactive


• Strong passion for e-commerce and understanding of the consumer journey


• Proven ability to handle multiple tasks, prioritize effectively and meet tight deadlines


• Exceptional English written and verbal communication skills


• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint


• Organized and structured, ability to identify business needs