Campaign PMO-General Operations

LAZADA Singapore Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Lazada Singapore Pte Ltd is seeking a Campaign Manager to own LazMall platform and brand campaigns end-to-end, from inception to completion, including post-campaign analysis to derive actionable insights.

You will monitor campaign performance through data tracking, translate results into insights and recommendations to optimise outcomes, and proactively introduce innovative campaign mechanics to boost performance and buyer engagement.

Responsibilities

• Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including conducting thorough post-campaign analysis to derive actionable insights
• Monitor the performance of on-going campaigns through accurate data tracking and analysis, and translate these data into meaningful insights & actionable recommendations to optimise campaign results effectively
• Proactively recommend and implement innovative Campaigns mechanics and strategies to enhance performance and drive buyer engagement
• Coordinate and collaborate with multiple stakeholders across various functions in the organization to ensure seamless planning, execution and delivery of platform and brand campaigns
• Be the go-to expert on the system’s functional and non-functional capabilities, including its individual modules, to drive optimal merchandising and design on campaign landing pages
• Develop understanding of the end-to-end customer shopping journey and recommend actionable strategies at each touchpoint to elevate overall customer experience

Job description

Job Description

• Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including conducting thorough post-campaign analysis to derive actionable insights
• Monitor the performance of on-going campaigns through accurate data tracking and analysis, and translate these data into meaningful insights & actionable recommendations to optimise campaign results effectively
• Proactively recommend and implement innovative Campaigns mechanics and strategies to enhance performance and drive buyer engagement
• Coordinate and collaborate with multiple stakeholders across various functions in the organization to ensure seamless planning, execution and delivery of platform and brand campaigns
• Be the go-to expert on the system’s functional and non-functional capabilities, including its individual modules, to drive optimal merchandising and design on campaign landing pages
• Develop understanding of the end-to-end customer shopping journey and recommend actionable strategies at each touchpoint to elevate overall customer experience