Campaign Manager

Publicis Groupe ANZ; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

AKA Asia (Campaign Manager) in Singapore leads end-to-end social media campaigns across multiple platforms, bridging client management, creative execution, and strategy. The role ensures culturally relevant, social-first storytelling and oversees content, timelines, and budget-conscious delivery.

The position emphasizes strong communication, a proactive point of view on trends, and the ability to guide junior team members in a fast-paced agency environment.

Qualifications

• Proven experience in account management, specifically within social media or digital campaign environments.
• A strong, well-articulated point of view on social media strategy and digital storytelling.
• Deep understanding of platform nuances (TikTok, Instagram, etc.), algorithm shifts, and real-time cultural trends.
• Exceptional client management and communication skills, with the ability to present ideas persuasively.
• Strong project management abilities, capable of balancing creative, content, and client needs simultaneously.
• Growth mindset and willingness to guide junior team members.

Responsibilities

• Lead end-to-end campaign lifecycles with timely, high-quality deliverables.
• Coordinate collaboration between clients and internal teams for creative execution.
• Engage with clients daily, presenting strategic viewpoints and campaign concepts.
• Monitor performance and provide optimization insights to maximize value.
• Develop the team by guiding junior members and fostering strategic thinking.

Skills

Campaign management

Social media strategy

Client management

Project management

Content coordination

Multi-channel campaigns

Trend analysis

Communication skills

Team leadership

Job description

Company description

As a Campaign Manager at AKA Asia, you are a key orchestrator of integrated campaigns — driving bold ideas from inception to execution across social, digital, experiential and content platforms.

The Campaign Manager is a pivotal bridge between client management, creative execution, and social media strategy. This mid-level role focuses on leading end-to-end campaign delivery across owned and earned channels, ensuring digital storytelling is innovative and impactful. The Campaign Manager must bring a strong, informed point of view to social strategy, staying consistently on the pulse of platform evolutions and cultural trends. In addition to guiding social-first thinking, this role takes ownership of standard account management functions, including seamless client, creative, and content management.

Overview

Core Focus Areas

Craft | Translate overarching brand objectives into actionable social media and digital

campaign strategies. Maintain an active pulse on platform evolutions, algorithm updates, and emerging formats to ensure campaign mechanics remain cutting-edge and effective. Oversee the content management lifecycle, ensuring output aligns with best practices across TikTok, Instagram, and emerging platforms.

Ideation | Contribute a strong, proactive point of view to social media strategy and campaign planning. Lead and participate in brainstorms, bringing trend-led, brave ideas that push creative boundaries. Work closely with specialized creative and production hubs to shape concepts that are inherently social-first and culturally relevant.

Project Ownership | Manage end-to-end campaign lifecycles, ensuring timely, high-quality deliverables within budget constraints. Maintain excellent project hygiene, including comprehensive timeline management, resource allocation, and feedback integration.

Orchestrate smooth collaboration between clients and internal teams to bring creative visions to life.

Team Development | Collaborate seamlessly across specialized agency hubs and with fellow team members across levels. Guide and support junior team members (such as Content Creators), fostering a culture of strategic thinking and fearless creativity. Seek and apply feedback with resilience and a growth mindset.

Client Engagement | Act as the day-to-day lead for client communications, building strong, trusted relationships. Confidently advise clients on social media best practices, presenting strategic points of view and guiding them through creative campaign concepts. Anticipate client needs and ensure creative outputs are culturally relevant and on-brand.

Business Impact | Understand how engaging social campaigns drive broader brand awareness and business objectives. Monitor and analyze campaign performance, providing actionable insights and optimization recommendations to clients. Identify opportunities for account growth and propose efficient production and campaign approaches that deliver maximum value.

Responsibilities

Overall Skills and Competencies

• Proven experience in account management, specifically within social media or digital campaign environments.
• A strong, well-articulated point of view on social media strategy and digital storytelling.
• Deep understanding of platform nuances (TikTok, Instagram, etc.), algorithm shifts, and real-time cultural trends.
• Exceptional client management and communication skills, with the ability to present ideas persuasively.
• Strong project management abilities, capable of balancing creative, content, and client needs simultaneously.
• Eagerness to lead, adapt, and drive fresh thinking in a fast-paced environment.
• Ability to accept and incorporate feedback quickly.

Qualifications

Growth Path

Campaign Managers are expected to evolve into senior account leads or Campaign Directors who oversee broader portfolios, drive agency-wide strategic initiatives, and manage high-level client partnerships with minimal supervision.

Key milestones include:

• Demonstrating the ability to independently lead complex, multi-channel campaigns.
• Building deep, trusted advisor relationships with senior client stakeholders. Expanding expertise across a wider spectrum of earned and owned communications strategies.
• Preparing to step up into a Senior Campaign Manager or Account Director role, focusing on portfolio growth, cross-hub integration, and greater strategic independence.