Campaign Concepts Lead

Kinetics Consultancy Pte Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Kinetics Consultancy Pte Ltd in Singapore seeks a Creative Concept Specialist who translates marketing briefs into original concepts for campaigns across channels. You will interpret briefs, develop concepts, and collaborate with copy and design teams.

You will lead brainstorming sessions, present to stakeholders, prepare storyboards and scripts, and adapt concepts for different formats. A strong portfolio and confident presentation skills are essential.

Qualifications

• Diploma in Advertising, Communications, Design or a related field.
• 1–3 years of experience in an advertising agency or in-house creative team.
• Portfolio of campaign concepts or integrated creative work.
• Strong conceptual thinking with both visual and written communication skills.
• Confident in presenting and explaining ideas.

Responsibilities

• Interpret marketing briefs and develop campaign concepts and creative ideas.
• Lead brainstorming sessions and present concepts to stakeholders.
• Prepare storyboards, scripts and concept boards for campaigns and videos.
• Develop taglines, key messages and campaign themes with the copy and design teams.
• Adapt campaign concepts for different channels and formats.
• Refine concepts based on stakeholder feedback.

Skills

Conceptual thinking

Visual communication

Written communication

Presentation skills

Brainstorming

Education

Diploma in Advertising, Communications, Design

Job description

Kinetics Consultancy Pte Ltd in Singapore seeks a Creative Concept Specialist who translates marketing briefs into original concepts for campaigns across channels. You will interpret briefs, develop concepts, and collaborate with copy and design teams.

You will lead brainstorming sessions, present to stakeholders, prepare storyboards and scripts, and adapt concepts for different formats. A strong portfolio and confident presentation skills are essential.