Business Strategy & Analysis Lead
Private Advertiser
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Job summary
Private Advertiser is seeking a Senior Lead/Manager, Business Strategy & Analytics to drive strategic decision-making, marketplace performance, and growth across the ride-hailing business.
The role intersects business strategy, analytics, operations, product and commercial performance, requiring leadership of analysts and collaboration with senior leadership to translate data into actionable recommendations.
Qualifications
- Bachelor’s degree in business, economics, finance, statistics, data analytics, engineering, CS or related.
- 8–10+ years of experience in business strategy and analytics.
- Experience in ride-hailing, mobility, or marketplaces is preferred.
- Strong quantitative and analytical capabilities with large datasets.
- Proficiency in SQL and BI/data visualization tools.
Responsibilities
- Partner with senior leadership to shape regional and market-level strategies.
- Identify growth opportunities, performance gaps and risks through structured analysis.
- Lead strategic deep dives and translate findings into clear recommendations.
- Develop business cases, scenario analyses, and strategic recommendations.
- Analyse market and city-level performance and identify growth opportunities.
- Evaluate performance and impact of strategic initiatives and adjust as needed.
- Support annual planning, target setting, and performance reviews.
- Own and improve regional KPI and performance framework.
- Define metrics reflecting marketplace health and outcomes.
- Produce weekly/monthly leadership narratives.
Skills
Education
Tools
Job description
We are looking for an experienced and commercially minded Senior Lead, Business Strategy & Analytics to drive strategic decision-making, marketplace performance, and business growth across our ride-hailing business.
This is a senior role at the intersection of business strategy, marketplace analytics, operations, product, and commercial performance. You will work closely with senior leadership and cross-functional teams to identify business opportunities, diagnose performance challenges, evaluate strategic initiatives, and translate complex data and insights into clear recommendations and measurable business actions.
The role goes beyond dashboards and reporting. We are looking for someone with a strong understanding of two-sided marketplace dynamics who can challenge assumptions, structure ambiguous business problems, apply critical thinking, and use data to influence strategic business decisions.
Partner with senior leadership to shape and support regional and market-level business strategies.
Identify growth opportunities, performance gaps, operational challenges, and emerging business risks through structured analysis.
Lead strategic deep dives into key areas of the ride-hailing business and translate findings into clear business recommendations.
Develop business cases, scenario analyses, and strategic recommendations to support decisions relating to growth, pricing, marketplace efficiency, service expansion, resource allocation, and profitability.
Analyse market and city-level performance and identify opportunities to strengthen competitive positioning and sustainable growth.
Evaluate the performance and commercial impact of strategic initiatives and recommend adjustments where required.
Support annual and periodic business planning, target setting, and performance reviews.
Analyse and optimise the balance between rider demand and driver supply across markets.
Identify the key drivers affecting marketplace health, including supply availability, utilisation, acceptance, cancellation, fulfilment, ETA, service reliability, driver earnings, and rider experience.
Evaluate the effectiveness of pricing strategies, driver incentives, rider promotions, and other marketplace interventions.
Assess trade-offs between growth, service quality, driver economics, customer experience, and profitability.
Develop frameworks to identify marketplace imbalances and recommend interventions across pricing, incentives, operations, product, and marketing.
Partner with relevant teams to design measurement frameworks and evaluate the impact of marketplace and business initiatives
Translate complex and ambiguous business questions into structured hypotheses and analytical frameworks.
Move beyond describing what happened to determine why it happened, what it means for the business, and what actions should follow.
Conduct and oversee high-impact analyses that identify business drivers, opportunities, risks, and trade-offs.
Establish clear success criteria and measurement plans for strategic and operational initiatives.
Drive post-implementation reviews to determine whether initiatives achieved their intended business outcomes.
Ensure recommendations are supported by credible analysis while remaining commercially practical and actionable
Own and continuously improve the regional KPI and business performance framework.
Define the metrics that best reflect marketplace health, customer experience, operational performance, growth, and commercial outcomes.
Identify leading and lagging indicators and proactively highlight emerging risks or opportunities.
Ensure consistent metric definitions and measurement methodologies across markets.
Produce and/or review weekly and monthly performance narratives for senior leadership.
Ensure leadership reporting explains not only performance results but also the underlying drivers, implications, and recommended actions.
Act as a strategic thought partner to senior leadership, market leaders, and cross-functional teams.
Partner closely with Operations, Product, Marketing, Commercial, Finance, Technology, and local market teams.
Use data and structured analysis to support cross-functional decision-making and resolve competing priorities.
Present recommendations clearly and confidently to senior stakeholders and constructively challenge assumptions where supported by evidence.
Ensure agreed actions have clear owners, timelines, success measures, and appropriate follow-through.
Build strong relationships across regional and local teams to improve alignment and execution.
Lead, coach, and develop analysts to strengthen their business understanding, analytical rigor, structured problem-solving, communication, and stakeholder management capabilities.
Set priorities for the analytics function based on the most important strategic and business needs.
Review and challenge key analyses and recommendations before leadership circulation.
Raise the standard of analytical work from descriptive reporting towards diagnostic, predictive, and decision-oriented analysis.
Establish standards for metric definitions, documentation, analytical quality, peer review, and reporting QA.
Build reusable analytical frameworks, playbooks, and templates to improve consistency and scalability.
Identify opportunities to automate recurring analysis and reporting and improve self-service capabilities across the business.
Readiness to work in a fast-paced, high intensity start-up environment
A strong sense of initiative with the willingness to go-the-extra-mile for both internal and external stakeholders
Strong business judgement and commercial acumen, with the ability to connect marketplace and operational performance to growth, revenue, customer experience, driver economics, and profitability.
Able to structure complex and ambiguous business problems, develop hypotheses, challenge assumptions, assess strategic options, and translate data and insights into clear, commercially actionable recommendations.
Demonstrated ability to lead strategic initiatives and analytical projects, influence cross-functional teams, and coach and develop analysts or strategy professionals.
Comfortable working across different markets, functions, and levels of seniority, with regional or multi-market experience strongly preferred.
Strong understanding of two-sided marketplace dynamics and how demand, supply, pricing, incentives, utilisation, fulfilment, customer and driver behaviour, service reliability, growth, and profitability interact.
Excellent communication, presentation, stakeholder management, and storytelling skills, with the ability to simplify complex analysis into concise business narratives and recommendations for senior leadership.
Bachelor’s degree in Business, Economics, Finance, Statistics, Data Analytics, Engineering, Computer Science, Mathematics, or a related discipline. An MBA, Master’s degree, or relevant postgraduate qualification would be an advantage.
8 to 10+ years of relevant experience in business strategy, Strategy & Operations, strategic analytics, commercial/corporate strategy, management consulting, business intelligence, or a related field.
Prior experience in ride-hailing, mobility, delivery, logistics, marketplaces, e-commerce, or technology/platform businesses is strongly preferred.
Proven experience developing business cases, scenario analyses, market assessments, strategic plans, and performance improvement initiatives.
Strong quantitative and analytical capabilities, including experience working with large and complex datasets, KPI development, performance measurement, experimentation, and forecasting.
Strong proficiency in SQL and experience with BI and data visualisation tools such as Tableau, Power BI, Looker, or equivalent. Experience with Python, R, statistical modelling, or optimisation would be an advantage.
Proven experience working directly with senior leadership, providing strategic insights, and influencing key business and commercial decisions.
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