Business Intelligence Analyst

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading media network in Singapore is seeking a Business Intelligence Analyst for a 6-month contract. The role involves developing Power BI dashboards, conducting advanced analytics, and supporting client performance insights. Candidates should have a Bachelor’s degree in Data Science or a related field, with 5 to 8 years of experience. Strong expertise in Power BI, SQL, Python, and data modeling is essential. Join a dynamic team focused on enhancing media and client strategies.

Qualifications

• 5 to 8 years in BI, analytics, or data science roles.
• Expertise in Power BI and DAX for dashboarding and data modeling.
• Advanced proficiency in SQL, Python, or R for data analytics.

Responsibilities

• Design, develop, and maintain Power BI dashboards for revenue, client, and performance analytics.
• Conduct advanced analytics to support the development of Mediacorp's omnichannel marketing proposition.
• Perform cross-platform media analysis for TV, Radio, and Digital to evaluate performance partnerships.

Skills

Power BI

SQL

Python

Data Analytics

Predictive Modeling

Education

Bachelor's degree in Data Science, Statistics, Computer Science, or related field

Tools

Power BI

DAX

SQL

Job description

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

DESIGNATION

Business Intelligence Analyst (6-month contract)

RESPONSIBILITIES

The Business Intelligence Analyst develops data-driven solutions and insights to enhance revenue, media, and client performance understanding. The role leverages BI tools, data modeling, and AI-driven analytics to support Mediacorp's omnichannel strategy and transformation initiatives.

This role combines data engineering, business analysis, and predictive modeling to power strategic decision-making across Mediacorp. It is responsible for developing Power BI dashboards, driving advanced analytics projects, and providing analytical support for AI and automation initiatives.

Responsibilities

• Design, develop, and maintain Power BI dashboards for revenue, client, and performance analytics
• Conduct advanced analytics to support the development of Mediacorp's omnichannel marketing proposition
• Perform cross-platform media analysis for TV, Radio, and Digital to evaluate performance partnerships
• Apply statistical modeling and forecasting to identify trends and business opportunities
• Partner with data engineers, commercial analysts, and AI teams to automate and optimize analytical workflows
• Support AI and data innovation projects that drive business efficiency and insight generation
• Present complex analytical findings in clear, business-focused terms for senior stakeholders

Challenges

• Balancing hands-on technical development with strategic interpretation
• Ensuring data consistency and integrity across disparate systems
• Translating advanced analytics into business language for diverse stakeholders

QUALIFICATIONS

• Bachelor's degree in Data Science, Statistics, Computer Science, or related field
• Certifications in Power BI, data analytics, or AI/ML advantageous
• 5 to 8 years in BI, analytics, or data science roles
• Experience in media analytics, marketing science, or commercial analytics preferred
• Expertise in Power BI and DAX for dashboarding and data modeling
• Advanced proficiency in SQL, Python, or R for data analytics
• Knowledge of machine learning and predictive analytics methods
• Familiarity with media metrics, campaign data, and omnichannel measurement
• Understanding of data architecture and governance principles