Business Development Manager - Singapore

Populix; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Populix in Singapore is seeking a results-driven Business Development professional to originate, develop and close new opportunities. You will own your pipeline and collaborate with senior management and regional teams to deliver tailored research solutions.

You will build relationships across marketing, insights and strategy, attend industry events, and drive referrals. The role requires a Bachelor's degree, 3–7 years in B2B sales or related fields, and strong communication and negotiation

Qualifications

• Bachelor's degree required; master's a plus.
• 3–7 years in B2B sales, lead generation or related fields.
• Proven track record in acquiring and managing new clients.

Responsibilities

• Originating, developing and closing new business opportunities in Singapore.
• Own the sales pipeline and manage end-to-end from prospecting to closing.
• Build relationships with clients across marketing, insights and strategy.
• Collaborate with senior management and regional teams to tailor solutions.
• Drive referrals and develop partnerships to generate qualified leads.

Skills

B2B sales

Lead generation

Client acquisition

Negotiation

Relationship building

Prospecting

Communication

Education

Bachelor's degree

Master's degree (a plus)

Job description

About Populix

Populix is a research-driven growth consultancy that helps businesses, institutions, and government agencies gain a clearer understanding of consumers, stakeholders, and opportunities. By combining data, technology, and deep expertise, Populix helps clients identify what truly matters, transform insights into tangible actions, and measure their impact. Populix’s services cover the entire growth journey—ranging from market research and policy & public research to campaign strategy, execution, amplification, and performance measurement. Populix also offers PopSurvey, an online self-service survey platform that enables users to access insights more quickly and efficiently. To download the latest studies from Populix, please visit info.populix.co.

About the Role

You will be responsible for originating, developing and closing new business opportunities in Singapore, with a strong focus on client acquisition and relationship building. You will have ownership of your own pipeline and deals, while working closely with Populix's senior management and Indonesia-based research, panel, technology and operations teams to develop and deliver the right solutions for clients.

This is a hands-on role suited for someone who is hungry to build, comfortable with ambiguity and motivated by commercial outcomes, with the opportunity to take on greater responsibility as Populix's Singapore business grows.

What will you do:

• Identify and originate new business opportunities across corporates, MNCs, agencies, consultancies and other relevant organisations, with ownership of your own sales pipeline
• Own the sales process from prospecting and pitching through to negotiation, closing and handover for delivery, with support from senior management where required
• Build and maintain relationships with prospective clients across marketing, insights, strategy and commercial functions, with a focus on converting relationships into repeat business
• Work closely with Populix's senior management and Indonesia-based research, panel, technology and operations teams to understand client needs and develop relevant proposals and research solutions
• Actively prospect and build Populix's network in Singapore through client meetings, industry events, referrals and other business development channels
• Identify and develop potential referral and channel partnerships that can generate qualified leads and new client opportunities
• Support the broader Singapore team in building Populix's visibility and credibility, including through events, thought leadership and client-facing initiatives

What will you need:

• Bachelor's degree in any field; Master's degree is a plus
• 3–7 years of relevant experience, ideally in business development, sales, market research, consulting, insights, advertising, media or related fields
• Proven track record in B2B sales, lead generation, new client acquisition or account management is a strong advantage
• Highly commercial, proactive and results-oriented, with demonstrated ability to independently prospect, develop and close opportunities
• Strong communication, presentation, pitching, negotiation and stakeholder management skills
• Comfortable taking ownership of individual deals while working closely with senior management and regional teams for support and guidance.
• Strong interpersonal skills and ability to build relationships across different levels of internal and external stakeholders
• Proficient in English is a must. Mandarin proficiency is a plus
• This role requires the candidate to be based in Singapore