Business Development Executive (Wedding & Event Styling)

PRINCE'S LANDSCAPE PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Prince's Landscape is expanding its wedding floral and event styling offerings in Singapore. We seek a creative, commercially minded Business Development Executive to identify opportunities, engage clients and industry partners, and translate requirements into compelling floral and décor proposals.

You will collaborate with internal teams to move from inquiry to proposal to confirmed projects, supporting a growing Plant Display business across events and weddings.

Qualifications

• Interest in business development, sales, client engagement, weddings, events, floral arrangements or creative styling.
• Good communication and interpersonal skills, with the confidence to engage clients and external partners.
• Organized, proactive and self-motivated, with the ability to manage multiple enquiries and follow-ups in a fast-paced environment.
• Willingness to learn lead generation, business development and client relationship management.
• Previous experience or interest in customer service, sales, events, hospitality, weddings, floristry or floral/event styling would be an added advantage.
• A creative eye, familiarity with floral and event décor trends, or experience preparing presentations, proposals or mood boards would be a plus.
• Comfortable occasionally supporting event-related activities where required.
• Fresh graduates and candidates with limited working experience are welcome to apply.

Responsibilities

• Support the identification and development of new business opportunities for wedding floral arrangements and event styling services.
• Generate and follow up on potential leads through online platforms, referrals, networking, industry contacts and other appropriate channels.
• Assist in building and maintaining a pipeline of potential wedding and event opportunities.
• Reach out to prospective clients and industry partners to introduce the company's services.
• Support initiatives to grow awareness and develop the company's wedding floral and event styling business.
• Communicate with prospective clients to understand their wedding themes, preferences, budgets and requirements.
• Build positive relationships with clients and provide timely follow-up on enquiries.
• Learn to recommend suitable floral and décor solutions based on client requirements.
• Support client meetings and presentations where required.
• Work closely with internal floral, design and operations teams to prepare customized proposals for wedding and event spaces.
• Assist in translating client requirements into suitable floral and décor concepts.
• Support the preparation of quotations, proposals, mood boards and presentation materials.
• Follow up with clients on proposals, feedback and clarifications to progress opportunities towards confirmation.
• Assist with the handover of confirmed projects to the relevant teams for execution.
• Keep up with wedding, floral and event styling trends to understand customer preferences and new market opportunities.
• Contribute ideas for new floral arrangements, wedding concepts and event styling services.
• Identify potential opportunities for additional services based on client requirements.
• Maintain accurate and timely updates of leads, client interactions and proposals in the Business Development tracker.
• Contribute to regular updates on outreach activities and business opportunities.
• Work closely with internal teams to ensure proposed solutions are practical and aligned with client requirements.
• Carry out other related duties and projects as assigned.

Skills

Business development

Sales

Client engagement

Event styling

Floral arrangements

Creative thinking

Job description

One of the oldest nurseries in Singapore, Prince's has 60 years' experience in the industry. Started out humbly as a flower shop, Prince's has evolved into a full‑fledged landscape design and installation specialist. At the international front, our global connections ensure that Prince's meets the needs of our customers. Strategic alliances with Europe, Australasia, and Asia have been a boon to our service-oriented culture.

Role: Business Development Executive (Wedding & Event Styling)

Prince's Landscape is looking for a creative, driven and commercially minded Business Development Executive to join our Plant Display Business Unit.

Our Plant Display team provides plant and floral display solutions for a wide range of events throughout the year. As part of our plans to grow and expand our services, we are developing our wedding floral and event styling offerings, including the use of fresh and artificial floral arrangements to transform wedding venues and spaces.

In this role, you will play a key part in developing this new service by identifying business opportunities, building relationships with clients and industry partners, understanding wedding and event requirements, and developing suitable floral and décor proposals.

You will work closely with our internal teams to bring clients' wedding concepts and visions to life-from the initial enquiry and proposal stage through to securing the project.

Business Development & Lead Generation

• Support the identification and development of new business opportunities for wedding floral arrangements and event styling services.
• Generate and follow up on potential leads through online platforms, referrals, networking, industry contacts and other appropriate channels.
• Assist in building and maintaining a pipeline of potential wedding and event opportunities.
• Reach out to prospective clients and industry partners to introduce the company's services.
• Support initiatives to grow awareness and develop the company's wedding floral and event styling business.

Client Engagement & Relationship Management

• Communicate with prospective clients to understand their wedding themes, preferences, budgets and requirements.
• Build positive relationships with clients and provide timely follow-up on enquiries.
• Learn to recommend suitable floral and décor solutions based on client requirements.
• Support client meetings and presentations where required.

Proposal Development & Sales Support

• Work closely with internal floral, design and operations teams to prepare customized proposals for wedding and event spaces.
• Assist in translating client requirements into suitable floral and décor concepts.
• Support the preparation of quotations, proposals, mood boards and presentation materials.
• Follow up with clients on proposals, feedback and clarifications to progress opportunities towards confirmation.
• Assist with the handover of confirmed projects to the relevant teams for execution.

Business Growth and Market Development

• Keep up with wedding, floral and event styling trends to understand customer preferences and new market opportunities.
• Contribute ideas for new floral arrangements, wedding concepts and event styling services.
• Identify potential opportunities for additional services based on client requirements.

Reporting & Team Collaboration

• Maintain accurate and timely updates of leads, client interactions and proposals in the Business Development tracker.
• Contribute to regular updates on outreach activities and business opportunities.
• Work closely with internal teams to ensure proposed solutions are practical and aligned with client requirements.
• Carry out other related duties and projects as assigned.

Requirements

• Interest in business development, sales, client engagement, weddings, events, floral arrangements or creative styling.
• Good communication and interpersonal skills, with the confidence to engage clients and external partners.
• Organized, proactive and self‑motivated, with the ability to manage multiple enquiries and follow‑ups in a fast‑paced environment
• Willingness to learn lead generation, business development and client relationship management.
• Previous experience or interest in customer service, sales, events, hospitality, weddings, floristry or floral/event styling would be an added advantage.
• A creative eye, familiarity with floral and event décor trends, or experience preparing presentations, proposals or mood boards would be a plus.
• Comfortable occasionally supporting event‑related activities where required.
• Fresh graduates and candidates with limited working experience are welcome to apply.