Business Development Executive

LUNICO SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

LUNICO SOLUTIONS PTE. LTD. is seeking a Business Development Executive to expand distribution networks, build partnerships, and grow retail channels across Singapore, Malaysia, Vietnam, and regional markets.

The role focuses on identifying new B2B partners, pitching brands, negotiating terms, and onboarding merchants. You will manage existing partners, ensure product availability and promotions, and track sales performance.

Qualifications

• Diploma or degree in Business, Marketing, or related field.
• 1–3 years of sales or BD experience (FMCG/retail/F&B preferred).
• Strong communication and negotiation skills.
• Self-driven and able to work independently.
• Willing to travel when required.

Responsibilities

• Identify and secure new B2B partners such as convenience stores, supermarkets, cafés, hotels, attractions, retailers, distributors, and export partners.
• Pitch Company’s brands and products to corporate partners.
• Negotiate pricing, trading terms, and supply agreements.
• Support onboarding of new merchants for company machines/programs.
• Maintain relationships with existing partners and distributors.
• Ensure product availability, merchandising, and promotion execution.
• Track sales performance and prepare weekly/monthly reports.
• Grow presence in SG/MY/VN convenience channels (7‑Eleven, FamilyMart, GS25, CU).
• Assist entry into new export markets and identify collaborations with malls, landlords, and lifestyle partners.
• Assist in organizing sampling events, roadshows, exhibitions, and partnerships.

Skills

Communication skills

Negotiation

Education

Diploma/ Degree in Business or Marketing

Job description

The Business Development Executive helps expand Company’s distribution network, partnerships, and retail channels across Singapore, Malaysia, Vietnam, and regional markets.

Key Responsibilities

Sales & Partnerships

• Identify and secure new B2B partners: convenience stores, supermarkets, cafés, hotels, attractions, retailers, distributors, and export partners
• Pitch Company’s brands and products to corporate partners
• Negotiate pricing, trading terms, and supply agreements
• Support onboarding of new merchants for company machines/programs

Account Management

• Maintain relationships with existing partners and distributors
• Ensure product availability, merchandising, and promotion execution
• Track sales performance and prepare weekly/monthly reports
• Channel Expansion
• Grow presence in SG/MY/VN convenience channels (7-Eleven, FamilyMart, GS25, CU)
• Support entry into new export markets
• Identify strategic collaborations with malls, landlords, and lifestyle partners

Project Support

• Assist in organizing sampling events, roadshows, exhibitions, and partnerships
• Coordinate with supply chain, marketing, and finance teams for smooth operations

Requirements

• Diploma/Degree in Business, Marketing, or related field
• 1–3 years of sales or BD experience (FMCG, retail, F&B preferred)
• Strong communication and negotiation skills
• Self-driven, proactive, and able to work independently
• Willing to travel when required