Brands & Events Executive

The Summer Acai; Singapore; On-site; SGD 39,000 - 61,000; Full time

Job summary

The Summer Acai is seeking a Brand & Events Executive in Singapore to own offline brand initiatives and translate seasonal campaigns into memorable real-world experiences across our multi-outlet network.

We value an entrepreneurial mindset with 2–3 years in brand marketing or events, strong client-facing and negotiation skills, and the ability to balance creativity with commercial outcomes. Evening events may be required.

Qualifications

• Diploma or Degree in Marketing, Events, Communications, Business or a related field.
• 2–3 years of relevant experience in brand marketing, events, partnerships or business development.
• Entrepreneurial mindset: spots opportunities, proposes ideas and drives projects independently from concept to completion.
• Strong commercial awareness and ability to balance creativity, customer experience, operational feasibility and business outcomes.
• Strong aesthetic sensibility and understanding of brand storytelling and engagement.

Responsibilities

• Own assigned offline brand initiatives, ensuring The Summer Acai’s tone and identity across real-world touchpoints.
• Identify and propose distinctive brand initiatives, partnerships and customer engagement opportunities.
• Translate seasonal campaigns into compelling physical experiences across outlets.

Skills

Brand marketing

Events planning

Partnerships

Negotiation

Client facing

Budget management

Education

Diploma or Degree in Marketing, Events, Communications, Business or a related field

Job description

IF YOU'RE CREATIVE, PROACTIVE & WANT TO WITNESS BRINGING YOUR IDEAS TO LIFE IN A THRIVING MULTI-OUTLET CHAIN, OUR BRANDS & EVENTS TEAM IS EXPANDING:

• Brand & Events Executive — The Summer Acai (Singapore)
• SGD 3.5k – 5.5k

BUT FIRST, HERE'S AN INTRODUCTION ABOUT US:

The Summer Açaí is a bold, creative lifestyle brand redefining wholesome eating through playful branding, community-driven experiences and vibrant flavours. Beyond bowls and beverages, we create moments. We are looking for a proactive brand and events professional who can turn ideas into memorable customer experiences and measurable business outcomes.

Brand Ownership & Innovation

• Own assigned offline brand initiatives, ensuring The Summer Açaí’s tone, visual identity and personality are consistently expressed across real-world customer touchpoints.
• Independently research and propose distinctive, commercially relevant brand initiatives, partnerships and customer engagement opportunities.
• Translate seasonal campaigns, product launches, cultural moments and consumer insights into compelling physical experiences.
• Champion brand consistency while proactively challenging how customer experiences can be made more engaging, meaningful and memorable.
• Identify lifestyle trends and emerging customer behaviours and convert relevant observations into actionable concepts.

Outlet & Product Brand Experience

• Proactively identify opportunities to strengthen product offerings, in-store brand experience and customer engagement.
• Take ownership of assigned product launch workstreams, including concept refinement, naming, product storytelling, descriptions, packaging, launch materials and customer-facing communication.
• Translate campaigns into engaging in-store experiences, coordinating menu boards, promotional displays, product merchandising, packaging and other touchpoints across outlets.
• Partner with the Brand & Events Senior Executive and Operations teams to develop and implement consistent brand presentation standards.
• Independently visit outlets to assess brand presentation, campaign execution, customer understanding and the overall experience; identify gaps and drive follow-up improvements.
• Develop concise outlet briefing materials covering product knowledge, key selling points, campaign messaging and the intended customer experience.
• Gather customer, outlet and sales feedback; evaluate product launches and recommend improvements informed by customer behaviour and commercial performance.

Brand Activations & Events

• Conceptualise, plan and execute pop-ups, live stations, workshops, community events, collaborations and other experiential initiatives.
• Own assigned event projects end to end, including proposals, timelines, manpower, equipment, inventory, logistics, vendors and operational readiness.
• Ensure event visuals, messaging, setup and staff interactions reflect the brand and deliver memorable customer experiences.
• Coordinate closely with outlets, Operations, Logistics and relevant partners; oversee on-site setup, execution and teardown when required.
• Anticipate execution risks, resolve issues proactively and implement improvements for future activations.

Partnerships & Client Support

• Proactively identify, prospect and pitch corporate clients, event organisers, gyms, schools, wellness brands and lifestyle partners.
• Manage enquiries for bulk orders, live stations, workshops and private events, including proposals, negotiations and conversion.
• Build long-term client and partner relationships and identify opportunities for recurring collaborations.
• Identify upsell and cross-sell opportunities and develop scalable event offerings that contribute to sustainable revenue growth.

Commercial Performance & Project Management

• Manage assigned project budgets, timelines, deliverables and stakeholders with strong ownership and cost discipline.
• Monitor event revenue, costs, profitability, leads, conversion rates and campaign outcomes; balance creativity with commercial viability.
• Prepare concise post-event and post-launch reviews with client/customer feedback, performance insights and actionable recommendations.
• Proactively flag challenges, recommend practical solutions and follow through on agreed improvements.
• Maintain organised project records, lead pipelines and reporting to support team planning and accountability.

Requirements

• Diploma or Degree in Marketing, Events, Communications, Business or a related
• Preferably 2–3 years of relevant experience in brand marketing, events, partnerships or business development; strong candidates with less experience and demonstrated ownership are welcome.
• Entrepreneurial mindset: spots opportunities, proposes ideas and drives projects independently from concept to completion.
• Strong commercial awareness and ability to balance creativity, customer experience, operational feasibility and business outcomes.
• Strong aesthetic sensibility and understanding of brand storytelling, visual presentation and customer engagement.
• Resourceful, solutions-oriented, organised and detail-oriented, with the ability to
• Confident communicator with strong client-facing, negotiation and cross-functional
• Comfortable with on-ground responsibilities, including occasional evenings and
• Genuine interest in food, lifestyle, consumer trends and building distinctive brands.