Brand Marketing & Activation Specialist

EQUE PTE. LTD.; Singapore; On-site; SGD 56,000 - 100,000; Full time

Job summary

EQUE PTE. LTD. is seeking a creative Marketing and Brand Associate to plan, coordinate, and execute promotional activities that elevate brand presence across digital and offline channels.

You will maintain brand guidelines, collaborate with creative and communications teams, analyze campaign performance, and help organise brand activations and events that strengthen brand equity and audience engagement.

Qualifications

• Minimum Diploma and above.
• Creative and strategically minded with a strong eye for brand consistency and a genuine passion for marketing, storytelling, and audience engagement.
• Familiar with digital marketing tools, social media analytics platforms, and graphic design applications.
• Highly organised with the ability to manage multiple campaigns, creative projects, and competing deadlines simultaneously.
• Strong communication skills with the ability to work effectively and collaboratively across both creative and commercial teams.

Responsibilities

• Plan, support, and launch impactful promotional activities, brand activations, and compelling digital and offline content that elevate brand presence and drive measurable results
• Maintain visual guidelines, tone of voice, and brand messaging consistency with absolute precision across every internal and external touchpoint without exception
• Track campaign ROI, social media metrics, and sales performance data using analytics tools — translating findings into sharp, actionable recommendations for leadership
• Monitor competitor movements and shifting consumer trends to continuously identify positioning gaps and opportunities for brand differentiation and strategic growth
• Collaborate with creative, digital, and communications teams to produce cohesive, on-brand campaign materials that resonate deeply with target audiences
• Support the development and regular review of brand guidelines that ensure every piece of communication authentically reflects the organisation’s identity and values
• Coordinate with external agencies, designers, and vendors to deliver high-quality brand assets on time, on budget, and to the highest creative standard
• Assist in organising brand activations, product launches, and promotional events that create genuine audience excitement and strengthen brand equity

Education

Diploma and above

Tools

Digital marketing tools

Social media analytics

Graphic design applications

Job description

EQUE PTE. LTD. is seeking a creative Marketing and Brand Associate to plan, coordinate, and execute promotional activities that elevate brand presence across digital and offline channels.

You will maintain brand guidelines, collaborate with creative and communications teams, analyze campaign performance, and help organise brand activations and events that strengthen brand equity and audience engagement.