Brand Manager

Haleon Brasil Ltda.; Singapore; On-site; SGD 85,000 - 110,000; Full time

Job summary

Haleon is seeking a Brand Manager to shape the future of our brand and accelerate portfolio growth. You will own the annual brand P&L, translate consumer and market insights into winning strategies, and drive them through cross-functional and agency partnerships.

You will lead market activation, manage budget, strengthen equity with global/local toolkits, and steer the innovation pipeline to deliver best-in-class execution across media, creative, and digital programs.

Qualifications

• 5+ years of brand marketing experience in Consumer Products marketing.
• Experience delivering insights-based consumer communications and media plan to drive brand share growth.
• Strong financial/logical thinking capabilities and business acumen.
• Experience working in a fast paced, entrepreneurial environment.
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.

Responsibilities

• Lead the annual market activation plan, aligned to 3-year growth drivers, partnering with a consumer-centric cross-functional team and agency partners.
• Own the annual brand P&L, delivering sales and profit targets while actively managing budget spend.
• Strengthen brand equity through effective deployment and localization of global/area toolkits.
• Execute the innovation pipeline and drive best‑in‑class execution to bring brand strategy to life across media, creative development, and digital programs.
• Manage agency and cross‑functional relationships locally and above‑market, partnering with Sales/Trade Marketing to win in store and deliver effective go‑to‑market plans across channels.

Skills

Brand marketing

Insights-driven communications

Financial acumen

Adaptability

Cross-functional collaboration

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

We are looking for a Brand Manager to shape the future of our brand and accelerate portfolio growth. You'll take ownership of the P&L, turn consumer and market insights into winning strategies, and bring them to life through strong cross-functional and agency collaboration

A day in the life

• You will lead the annual market activation plan, aligned to 3-year growth drivers, partnering with a consumer-centric cross-functional team and agency partners.
• Own the annual brand Profit & Loss (P&L), delivering sales and profit targets while actively managing budget spend.
• Strengthen brand equity through effective deployment and localization of global/area toolkits.
• Execute the innovation pipeline and drive best‑in‑class execution to bring brand strategy to life across media, creative development, and digital programs.
• Manage agency and cross‑functional relationships locally and above‑market, partnering with Sales/Trade Marketing to win in store and deliver effective go‑to‑market plans across channels.

Your areas of knowledge and expertise that matter most for this role

• 5+ years of brand marketing experience in Consumer Products marketing.
• Experience delivering insights-based consumer communications and media plan to drive brand share growth.
• Strong financial/logical thinking capabilities and business acumen.
• Experience working in a fast paced, entrepreneurial environment.
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.

Job Posting End Date

2026-11-19

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.