Brand Intelligence & Performance Manager — Insight Impact

aon global operations se singapore branch; Shenton Way; On-site; SGD 90,000 - 130,000; Full time

Job summary

Aon is seeking a Manager, Brand Intelligence & Performance to lead brand research programmes, marketing effectiveness analysis, and competitive intelligence across Aon and NFP for Singapore. You will translate data into actionable insights to support leadership decisions and brand activity.

You will manage day-to-day delivery, partner with regional teams, and maintain a central library of brand research outputs, ensuring high-quality reporting and governance across campaigns and markets.

Qualifications

• Bachelor’s degree in Marketing, Research, Business or related field.
• Experience in brand research, insight, marketing effectiveness, and competitor monitoring.
• Strong ability to translate data into actionable insights for leadership.
• Experience partnering with brand and marketing teams across markets.
• Excellent analytical, judgement and detail orientation.
• Strong communication with senior stakeholders.
• Ability to manage multiple workstreams and timelines.

Responsibilities

• Deliver the annual Brand Health Survey and dashboards for Singapore. Manage partnerships with research partner and reporting.
• Update Singapore Brand framework documentation and capture year-on-year changes.
• Contribute to global brand research and measurement programmes across markets.
• Translate brand performance data into insights and guidance for leadership decisions.
• Establish and maintain a central brand research library with up-to-date materials.
• Support measurement of marketing activity, including paid media, with clear summaries.
• Collaborate with regional teams to connect global insights with local planning.

Skills

Brand research

Marketing effectiveness

Competitive intelligence

Cross-functional collaboration

Stakeholder management

Data-driven insights

Education

Bachelor’s degree in Marketing, Research, Business, or related field

Job description

Aon is seeking a Manager, Brand Intelligence & Performance to lead brand research programmes, marketing effectiveness analysis, and competitive intelligence across Aon and NFP for Singapore. You will translate data into actionable insights to support leadership decisions and brand activity.

You will manage day-to-day delivery, partner with regional teams, and maintain a central library of brand research outputs, ensuring high-quality reporting and governance across campaigns and markets.