Graphic Design, Marketing and Business Development Exec

CAPEN MARKETING PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Medical

Annual Leave

Year End Reward

Performance bonus

Incentives

Allowance

Free Parking

Company retreat

Job summary

KELE is seeking a Graphic Design Marketing & Business Development Senior Exec in Singapore to lead marketing campaigns, BD activities and brand development. You will design packaging, mascots and products, manage events and partnerships, and drive SEO/SEM activities while coordinating with design, sales and operations teams.

You will also oversee digital marketing, social media, Shopify sites and online content, ensuring brand consistency and strong market presence across key channels.

Qualifications

• A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.
• Minimum 3 years experience.
• Excellent command of English and Chinese (written, verbal and interpersonal).
• Strong graphic design and marketing capabilities.

Responsibilities

• Lead full spectrum marketing and digital marketing campaigns, including social media campaigns and design concepts.
• Oversee business development activities, partnerships and events management.
• Develop new marketing campaigns to promote the brand and products and increase sales.
• Collaborate with Sales & BD teams to plan and execute tactical campaigns to drive attraction and retail tourism sales and events.
• Ensure brand consistency across channels and manage trade marketing efforts for overseas markets.

Skills

Graphic design

Adobe Photoshop

Adobe Illustrator

Marketing

Business Development

Events management

Partnerships

SEO/SEM/AEO/GEO

Shopify

Facebook/Instagram marketing

Google Analytics

WeChat

Xiao HongShu

TikTok

English communication

Chinese communication

MS Office

Education

Diploma or Bachelor's degree

Tools

Shopify

Job description

KELE (Proudly A Singapore Heritage Brand)

Work Location

Jurong West. Jalan Tepong. Near Jurong Fishery Port.

Nearest MRT: Lakeside MRT

Graphic Design Marketing & Business Development Senior Exec

Requirements

• Have excellent graphic designing skills sets. Able to design and draw packaging, mascots and products etc.
• Strong or excellent in Adobe Photoshop & Illustrator.
• Also have to handle some marketing and BD. It is a team effort.
• Able to communicate in Chinese.
• Strong experience in Marketing and Business Development.
• Strong experience in events management and partners collaborations.
• Strong experience in building and enhancing websites, SEO/SEM/AEO/GEO
• Familiarity with coding and Shopify website preferred.
• Strong in social media and digital marketing
• Strong in Facebook/Instagram and Google Analytics
• Proficient in WeChat, Xiao HongShu and Tik Tok
• Has excellent command of English (written, verbal and interpersonal), and possess excellent communication and negotiation skills
• Has excellent command of Chinese (written, verbal and interpersonal), and possess excellent communication and negotiation skills.
• Strong in Microsoft Office.

Preferably with own mode of transport.

Job Description

• Full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing marketing decks and collaterals etc.
• Full scope of Business Development work, including collaborations, partnerships and events management.
• To develop new marketing campaigns to promote our brand and products and increase sales
• Support and work together with the Sales & BD team
• To achieve contact and collaborations or partnerships with the different brands or platforms
• Generate brand recognition and marketing value among the contacts in your networks, leading to successful collaborations and increased sales.
• Planning and arranging contracts for the collaboration partners.
• Work with Marketing, Sales and BD teams to plan and execute tactical campaigns to drive attraction and retail tourism sales and event sales.
• Oversee Company’s Above The Line campaigns and Below The Line advertising for brand and attraction marketing, including creative conceptualization, copywriting, brochure print, distribution management, campaign roll-out and performance reporting through close collaboration with Marketing, Sales & BD departments and Ops department and marketing and media agencies.
• Work with team to ensure consistency and accuracy in brand identity and brand marketing.
• Lead long term brand and marketing strategies, provide market insight to create a positive perception of the brand, continuously push and maintain the brand’s position as the Leading Singapore brand in food gifting souvenirs.
• Work closely with team and 3rd party vendors and designers on brand marketing, brand narratives, key messages, conceptualization etc.
• Work closely with team to develop trade marketing strategies and collaterals to maximize brand's presence in the identified overseas market, travel agent partners' platform and across MICE & Trade channels for Tourism.
• Work closely with team to manage and ensure efficient use of Trade Marketing budget to achieve shared B2B goals.
• Support and work with Sales and BD team for regional growth of assigned key markets, (eg. Japan, Asia, India) and proactive preparation for inbound marketing execution according to latest border measures, especially in terms of marketing collaterals and events management.
• Work with Sales and BD team to formulate and implement sales and marketing campaigns in relation to tourism and events
• Monitor & track campaigns performance
• Ensure accuracy of online content for all our products
• Provide market intelligence on overall ecommerce and business trend of the region
• Timely & accurate execution of pricing changes via the channel managers
• Perform online rate audits & resolve disparity disputes amongst partners
• Work with team to update weekly, monthly sales reports and assist with annual report preparation.
• Work closely with collaborations partners for business development

Qualifications

• A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.
• Minimum 3 years experience

Working Days/Hours: 5.5 days week

Monday to Friday: 8.30am to 5.30pm. Saturday: 8.30am to 12.30pm. Saturdays usually no need to be in office unless there are events or during peak busy period like CNY.

Benefits & Others

• Medical
• Annual Leave
• Year End Reward
• Performance bonus
• Incentives
• Allowance
• Free Parking
• Perks and benefits such as Company retreat etc.

We operate on a 5 days work week and offer attractive salary with good benefits package to the right candidate. As an established and still growing market leader, our employees will be at the forefront, leading to growth opportunities. Join us and you will have lots of opportunities to learn, to grow and to offer your ideas and creativity, and to have secure career advancements.