Brand Communications and Content Manager

Something to Hold Pte Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Something To Hold Pte Ltd in Singapore is seeking a thoughtful Brand Communications & Community Manager to shape how we talk about the brand and deepen relationships with customers and the wider creative community. The role sits at the intersection of brand communications, community, partnerships and public relations.

You will develop the voice across newsletters, website, social media and press materials; craft stories about our products, processes and people; manage editorial calendars; and

Responsibilities

• Help shape and maintain the voice of Something To Hold across all customer-facing communications.
• Develop communication journeys around new collections, product launches, collaborations, events and other key brand moments.
• Write and edit brand copy across newsletters, website, social media, press materials and other communications.
• Identify the stories behind our products, processes, people and inspirations and find thoughtful ways to communicate them.
• Ensure that everything we put into the world feels coherent, considered and distinctly StH.
• Work closely with the creative and commercial teams to ensure our communications support both the brand and the business.
• Develop an ongoing editorial calendar for the brand.
• Brief photographers, designers and other creative partners to ensure the brand’s visual standards are upheld.
• Manage content output, capturing content and working with new and existing content partners as required.
• Think beyond individual social posts and identify larger stories, conversations and themes that StH can meaningfully participate in.
• Interview and profile customers, collaborators, craftspeople and other interesting people within the brand’s orbit.
• Develop stories around craftsmanship, materials, design, travel, homes, culture and the everyday rituals that naturally intersect with the StH world.
• Manage relationships with performance marketing and creative agencies.
• Develop clear briefs that translate brand and commercial priorities into effective digital campaigns.
• Review campaign performance regularly and work with agency partners to identify opportunities to improve creative, targeting, customer acquisition and conversion
• Understand key digital performance metrics and translate them into actionable recommendations for the wider team.
• Work with branding and web development agencies to continuously improve the StH website and strengthen the StH brand world.
• Identify where stronger creative, messaging or customer experience could improve performance rather than relying solely on increased media spend.
• Develop a deeper understanding of the people who buy, wear and follow Something To Hold.
• Identify particularly engaged members of the community and find ways to bring them closer to the brand.
• Develop community initiatives both online and offline, from intimate gatherings and workshops to conversations, previews and special projects.
• Work with the retail and customer experience teams to identify recurring customer feedback and opportunities to improve the brand experience.
• Help create moments that make customers feel recognised rather than marketed to.
• Build and maintain relationships with editors, stylists, writers, photographers, creatives and other relevant people within fashion and culture.
• Identify thoughtful opportunities for editorial coverage, product placement and storytelling.
• Manage press enquiries, sample requests and relevant brand information.
• Maintain press materials, brand information and imagery.
• Identify individuals who genuinely align with Something To Hold for organic gifting and seeding.
• Structure, execute and maintain media partnerships with key media partners
• Develop long-term relationships rather than purely transactional influencer partnerships.
• Identify brands, artists, designers, spaces and individuals with whom Something To Hold could create meaningful collaborations.
• Develop partnership ideas that introduce the brand to new audiences while remaining true to its point of view.
• Coordinate collaborations from initial outreach through execution.
• Support events, pop-ups, launches and other physical expressions of the brand.

Skills

Brand communications

Content creation

Editorial planning

Public relations

Community building

Partnerships

Storytelling

Job description

SOMETHING to HOLD (StH) is looking for a thoughtful and culturally curious Brand Communications & Community Manager to shape how we communicate as a brand and deepen the relationships around us.

This role sits at the intersection of brand communications, community, partnerships and public relations.

You will think largely about how StH communicates: what we say, what stories we tell, and how we build meaningful relationships with our customers and the wider creative community.

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What You’ll Do

BRAND COMMUNICATIONS

• Help shape and maintain the voice of Something To Hold across all customer-facing communications.
• Develop communication journeys around new collections, product launches, collaborations, events and other key brand moments.
• Write and edit brand copy across newsletters, website, social media, press materials and other communications.
• Identify the stories behind our products, processes, people and inspirations and find thoughtful ways to communicate them.
• Ensure that everything we put into the world feels coherent, considered and distinctly StH.
• Work closely with the creative and commercial teams to ensure our communications support both the brand and the business.

EDITORIAL & STORYTELLING

• Develop an ongoing editorial calendar for the brand.
• Brief photographers, designers and other creative partners to ensure the brand’s visual standards are upheld.
• Manage content output, capturing content and working with new and existing content partners as required.
• Think beyond individual social posts and identify larger stories, conversations and themes that StH can meaningfully participate in.
• Interview and profile customers, collaborators, craftspeople and other interesting people within the brand’s orbit.
• Develop stories around craftsmanship, materials, design, travel, homes, culture and the everyday rituals that naturally intersect with the StH world.

DIGITAL MARKETING & AGENCY MANAGEMENT

• Manage relationships with performance marketing and creative agencies.
• Develop clear briefs that translate brand and commercial priorities into effective digital campaigns.
• Review campaign performance regularly and work with agency partners to identify opportunities to improve creative, targeting, customer acquisition and conversion
• Understand key digital performance metrics and translate them into actionable recommendations for the wider team.
• Work with branding and web development agencies to continuously improve the StH website and strengthen the StH brand world.
• Identify where stronger creative, messaging or customer experience could improve performance rather than relying solely on increased media spend.

COMMUNITY

• Develop a deeper understanding of the people who buy, wear and follow Something To Hold.
• Identify particularly engaged members of the community and find ways to bring them closer to the brand.
• Develop community initiatives both online and offline, from intimate gatherings and workshops to conversations, previews and special projects.
• Work with the retail and customer experience teams to identify recurring customer feedback and opportunities to improve the brand experience.
• Help create moments that make customers feel recognised rather than marketed to.

PR & BRAND RELATIONSHIPS

• Build and maintain relationships with editors, stylists, writers, photographers, creatives and other relevant people within fashion and culture.
• Identify thoughtful opportunities for editorial coverage, product placement and storytelling.
• Manage press enquiries, sample requests and relevant brand information.
• Maintain press materials, brand information and imagery.
• Identify individuals who genuinely align with Something To Hold for organic gifting and seeding.
• Structure, execute and maintain media partnerships with key media partners
• Develop long-term relationships rather than purely transactional influencer partnerships.

PARTNERSHIPS & COLLABORATIONS

• Identify brands, artists, designers, spaces and individuals with whom Something To Hold could create meaningful collaborations.
• Develop partnership ideas that introduce the brand to new audiences while remaining true to its point of view.
• Coordinate collaborations from initial outreach through execution.
• Support events, pop-ups, launches and other physical expressions of the brand.