Marketing Executive

Young Hungry Free; Singapore; On-site; SGD 85,000 - 120,000; Full time

Job summary

Young Hungry Free in Singapore is seeking a Marketing Lead to own the weekly drop cycle, overseeing content, copy, social publishing and creator seeding for the Monday collection.

You will drive seasonal campaigns, PR and events, manage budgets and media relations, and lead creator collaborations across channels. Strong English copy and knowledge of Instagram/TikTok are essential.

Qualifications

• Strong English copywriting with a sharp tone.
• Experience leading fashion/lifestyle/e‑commerce campaigns.
• Proven ability to manage weekly content and launches.

Responsibilities

• Plan and own the weekly drop cycle content, copy, social posts and creator seeding.
• Lead campaigns from brief to wrap reports across channels.
• Manage media relations, press materials and earned media tracking.

Skills

Copywriting

Social media

Campaign management

Media relations

Events planning

Budget management

Creator partnerships

Web analytics

Tools

CapCut

Premiere Pro

Photoshop

Canva

Klaviyo

Job description

You will tell the Young Hungry Free story every week. The core of the role is the weekly drop cycle: the content, copy, social publishing and creator seeding that bring each Monday collection to life. Around that, you will help deliver the brand's bigger moments — seasonal and collaboration campaigns, PR and events.

You will lead those bigger moments rather than support them, own media relations, and manage campaign budgets.

WHAT YOU’LL DO

Weekly content and social

• Plan and run the content calendar around the Monday 8pm drop: teasers, launch-night content and follow-up.
• Write copy for collection launches, product stories, social posts, EDMs and the website, in line with the brand's tone of voice and house style.
• Schedule and publish across Instagram, TikTok, Facebook and the #YHFAMILY Telegram channel, and manage community comments.
• Brief designers, photographers and videographers.
• Supply copy and assets for performance and CRM campaigns. The performance and marketing teams own targeting, flows and media buying.

Campaigns

• Turn campaign strategy into narratives, key messages and visual direction for seasonal, launch and collaboration campaigns.
• Coordinate campaign delivery across channels and teams, to agreed timelines.
• Lead campaigns from brief to wrap reports.

PR & Earned Media

• Maintain the media list, draft press releases and pitches, and manage press seeding.
• Track coverage and report on earned media.
• Own media relations, including building relationships with editors and handling enquiries.

Events and activations

• Help plan and run pop-ups, launches and brand events, including vendor coordination and on-the-day delivery.
• Lead events from concept to wrap, including vendors and budget.

Creators, KOLs and community

• Run / Co-run the organic creator and ambassador programme end to end: shortlisting, outreach, product seeding against each drop, briefing and relationship management.
• Build a library of user-generated content with written usage permissions.
• Ensure all gifted and paid creator content carries the correct disclosure.
• Work with the performance team on paid and affiliate creator partnerships, which they co-own.

Brand consistency

• Apply the brand guidelines across every customer touchpoint, and flag inconsistencies before they go live.

Platform, Systems and Channel Management: Content Management Systems, Customer Relationship Management Systems, EDM Tools and Advertising Tools

• Plan, execute and improve integrated campaign and marketing initiatives across our different CMS, CRM, EDM, Advertising tools and platforms.

Budget and reporting

• Track campaign, seeding and event spend against budget, within approval limits set by the Head of Marketing.
• Report monthly on content, social, creator and PR performance: what worked, what did not and what to change.
• Work closely with performance marketing, CRM, product, operations and customer service.
• Take on other duties within the marketing team as needed.

WHO WE’RE LOOKING FOR

• Experience at the level you are applying for, ideally in fashion, lifestyle, e-commerce or an agency.
• A portfolio showing copy you have written and social content you have produced or managed.
• Strong English copywriting, with a sharp ear for tone.
• Deep working knowledge of Instagram and TikTok — formats, trends, and what the analytics are telling you.
• Experience working with creators or influencers.
• A strong visual eye and the ability to give clear campaign, marketing and suggest creative direction together with the creative team.
• The organisation to hit a weekly launch deadline, every week.
• Comfort reading platform insights and basic web analytics, and turning them into decisions.
• Events, pop-up or physical activation experience.
• PR or media relations experience.
• Short-form video editing, for example CapCut or Premiere Pro; basic Photoshop, Illustrator or Canva.
• Experience with Klaviyo or a similar email platform, and with social scheduling tools.
• Confident use of AI tools for research and ideation, with the judgement to check what they produce.

LOCATION & WORKING HOURS

• This is an in-office position
• 5-day work week from Monday to Fridays, 9am - 6pm
• YHF HQ is location at Shriro House, 11 Chang Charn Rd