Boutique Manager

Richemont (Cartier/Van Cleef); Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Panerai boutique leadership role in Singapore is seeking an experienced manager to drive sales, manage boutique teams, and maintain exceptional client service. You will lead on the sales floor, coach staff, and coordinate with marketing and CRM to enhance client engagement while ensuring adherence to brand guidelines.

The position emphasizes achieving sales targets, developing local clientele, and delivering consistent, premium customer experiences in line with Panerai's Italian-Swiss heritage

Responsibilities

• Boutique qualitative and quantitative goals achievement through developing local clientele and achieving or exceeding sales targets
• Monitor sales targets and KPIs and implement action plans for shortfalls
• Generate and hunt business for the store, network to identify new business and client opportunities
• Develop, train and motivate boutique teams to achieve sales goals and client development
• Lead on the selling floor and provide on-the-spot coaching
• Drive development of the retail team to ensure succession planning and high retention
• Review associate performance and development with management and propose action plans
• Uphold brand guidelines and ensure the team is aligned with brand equity
• Suggest improvements to boutique operations, monitor expenses within budget
• Provide exceptional customer service and monthly reporting to Commercial Director with KPIs

Job description

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch‑making, Panerai is renowned for producing high‑precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting‑edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

KEY RESPONSIBILITIES

Boutique and Sales Management

• Responsible for the achievement of Boutique qualitative and quantitative goals through developing the local clientele and achieving or exceeding overall sales targets.
• Regularly monitor sales targets and KPI's and implement action plans should there be shortfalls
• Demonstrate creativity, "thinking outside the box" in generating and hunting business for your store, and proactively network to identify new business and client opportunities.
• Develop, train and motivate boutique teams to achieve individual sales goals and client development.
• Demonstrate lead by example leadership by playing an active role on selling floor and on the spot coaching
• Drive development of the retail team to ensure succession planning and high retention rate, minimizing honey-moon leavers.
• Conduct regular touch bases to review associate performance and development in line with business strategies and propose action plans for improvement when needed
• Adhere strictly to Brand guidelines and ensure the team is well versed in upholding the brand equity.
• Recommend improvements to the management team in all aspects of the boutique operations/maintenance and monitor/ control boutique expenses within budget guidelines.
• Provide exceptional customer service surpassing clients' expectations at every opportunity.
• Provide monthly reporting to the Commercial Director (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount...) and propose corrective actions
• Review Mystery shopping results with the Commercial Director and Boutique Team and set up corrective action plans where necessary.

Customer Service / Customer Relation Management & PR Events

• Coach and Train the boutique team to deliver Panerai selling ceremony, always ensure the highest level of service to the clients.
• Curate a positive atmosphere within the boutique; optimistic, constructive, helpful, confident, building genuine relationship with Clients.
• Ensure all clients including prospects data are effectively captured and constantly monitor team progress and coaching where needed.
• Attend to all client requests and concerns in an efficient and professional manner.
• Maintain consistent, uncompromising high standards of service and presentation according to brand guidelines.
• Actively initiate and propose relevant client activations and initiatives to be considerate of any boutique opportunities.
• Work closely with Marketing and CRM to build and implement good returns client engagement programs for the store
• Work closely with the Communication team to initiate and/or coordinate regular events to promote and enhance boutique awareness, drive instore traffic and purchase desire with existing and new clientele

Team Management

• Lead by example, coach, train, motivate and role playing, always with a high degree of professionalism
• Coach your staff "on the job" and make sure they have appropriate trainings to achieve their targets in terms of sales, KPI's
• Leverage on training programs to improve individual and team performance
• Develop and maintain positive relationships with team by understanding and addressing individual motivation, needs and concerns
• Maintain a cohesive, cooperative work environment through day to day management and motivational activities
• Validate the rostering and take a hands‑on approach to staffing, time off management, and overtime management
• Training: Plan training with Retail Performance Manager, voice up training needs to headquarters, follow up on training via individual staff performance and career progression
• Ensure boutique daily sales and traffic are accurate, correctly counted and reported on a day-to-day basis

Visual Merchandising:

• Oversee store visual merchandising making sure it is in line with brand direction and business trend
• Implement and follow all standards as per the Boutique Visual Merchandising guidelines
• Actively ensure merchandise presentation always reflects VM standards and general cleanliness of the boutique
• Implement and follow all standards as per the Boutique Visual Merchandising and staff uniforms guidelines

Inventory Management

• Ensure accuracy in all inventory management in accordance with Group and Brand compliance
• Ensure that all inventories are always properly accounted for and secured
• Fluent in compliance procedures, ensure staff is 100% trained and aware of compliance procedures, reinforce complia