Bilingual Content & Editorial Strategy Lead (English/Chinese)

Singapore Management University; Singapore; Vor Ort; SGD 70.000 - 110.000; Vollzeit

Zusammenfassung

Singapore Management University is seeking a content strategist for the Office of Corporate Communications and Marketing (OCCM). The role leads bilingual content development in English and Simplified Chinese, overseeing editorial planning across SMU's digital platforms and campaigns.

You will shape audience-focused storytelling for student recruitment, branding, and reputation initiatives across regional markets.

Qualifikationen

• Bilingual content proficiency in Simplified Chinese (mandatory)
• Editorial and content development expertise across English and Simplified Chinese
• Strong writing and editing skills for web copy, emails and social content
• Content performance measurement using analytics tools
• Cross-functional collaboration and project management

Aufgaben

• Drive the development and execution of a coherent, audience-led content strategy across SMU's owned digital platforms, ensuring alignment with institutional marketing goals and brand positioning.
• Lead editorial planning and governance for content hubs, campaign pages, and thought leadership pieces, ensuring a consistent narrative voice in English and Simplified Chinese.
• Collaborate with internal stakeholders and agency partners to shape content for student acquisition, brand storytelling, and reputation-building across priority markets.
• Lead creation, adaptation, and governance of Chinese-language content across SMU’s digital presence across platforms like WeChat, Weibo, Xiaohongshu, Douyin, Bilibili, Zhihu.
• Develop original Chinese-language content tailored to platform norms and resonant with Chinese-speaking audiences in Singapore, China, and the broader region.
• Review and quality-assure all Chinese-language content before publication.
• Produce multi-format content across web, email, and social channels in both languages; ensure channel-specific resonance.
• Translate institutional priorities into compelling bilingual content; ensure brand voice integrity across languages.
• Engage with online communities; monitor mentions and address issues; escalate reputational risks as needed.
• Measure content impact using tools like Google Analytics, HubSpot, Emplifi; develop dashboards and reports for ROI.
• Guide and mentor junior staff and freelancers; coordinate with external writers as needed.
• Any other duties assigned.

Jobbeschreibung

Singapore Management University is seeking a content strategist for the Office of Corporate Communications and Marketing (OCCM). The role leads bilingual content development in English and Simplified Chinese, overseeing editorial planning across SMU's digital platforms and campaigns.

You will shape audience-focused storytelling for student recruitment, branding, and reputation initiatives across regional markets.