Behavioural/Cultural Analyst

Canvas8 Ltd; Singapore; Hybrid; SGD 57,000 - 68,000; Full time

Benefits offered by this job

Hybrid working with flexible start</n>

15 days paid holiday (Singapore)

13th-month bonus

Work from anywhere up to two weeks per

CPF contributions and private health

Mental Wealth days

Career development & training

Buddy system

Long service awards

Summer Fridays & socials

Friendly team

Job summary

Canvas8 Ltd is seeking a Behavioural Analyst in Singapore to join a close-knit team focused on uncovering the reasons behind consumer behaviour. You will research cultural, social, and technological shifts, and transform findings into compelling stories for top brands and clients.

The role involves interviewing, moderating, designing surveys, and analysing data to deliver actionable insights under tight deadlines. A hybrid setup and ongoing training are provided.

Qualifications

• Ability to generate actionable insights from research.
• Excellent desk research skills.
• Culturally aware and globally aware.
• Commercially aware with understanding of media/communications industry.
• A lateral thinker who spots patterns and shifts across industries.
• Excellent editorial and written skills; distill complexity into plain English.
• Well-organised and proactive in a fast-moving environment.
• Proactive and self-motivated with initiative.
• Applicants must have the legal right to work in Singapore; visa sponsorship is not provided.

Responsibilities

• Supporting large-scale mixed methodology insight projects.
• Working across editorial and consultancy projects.
• Presenting concise analysis, insights, trends and ideas in inspiring formats.
• Researching consumer behaviour, trends and shifts using innovative methods.
• Analyzing quantitative and qualitative data to identify killer insights and tell stories.
• Writing engaging reports and innovative case studies.

Skills

Actionable insights

Desk research

Cultural awareness

Commercial awareness

Lateral thinking

Editorial writing

Organisational skills

Proactive

Self-motivation

Right to work in Singapore

Job description

Are you fascinated by human culture and behaviour? Are you a strategic thinker with a passion for brands, innovation and consumer behaviour? If so, we have an exciting opportunity for you as a Behavioural Analyst in Singapore.

This is an opportunity to join a dynamic close-knit team focused on revealing the “why” behind consumer behaviour. You'll be driving the research and analysis on exciting projects, collaborating with brilliant people, and delivering impact for clients like Nike, Google, Lego, Mindshare and Universal Music. If you're smart, nice, open-minded and passionate about people and business, we want to meet you!

About us

We are Canvas8, a strategic insights practice operating out of London, NY, LA, Manila & Singapore. We help our clients understand people so they can make better business decisions.

Our work investigates the hidden insights in everyday life – from the psychology of boredom to intricate K-Beauty rituals to why oshikatsu has evolved into a mainstream phenomenon – and makes them meaningful for brands. Our team is a blend of disciplines and skills – from psychology to journalism and anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work.

About the role

We’re looking for a strategic thinker and researcher, but we’re not prescriptive about what that means. From psychologists to journalists to behavioural economists, our team doesn't fit in a box – what unites them is a desire to understand people. We call them behavioural analysts.

As part of the analyst team, you’ll be researching cultural, social and technological shifts, as well as changes in industry. The research is incredibly varied. One day you might be speaking to a scientist about the psychology of doom scrolling, the next you might be pouring over data to discover why teenagers have stopped playing sports.

You’ll need to be street smart and willing to get your hands dirty – interviewing, moderating, designing surveys, pouring over data, identifying significant patterns, analysing shifts in society, and writing under tight deadlines. You’ll need to excel at problem-solving, have a great awareness of cultural trends, be emotionally intelligent and a superb writer.

It’s challenging, but stimulating work– and your effort will be instrumental in helping Canvas8 inspire the world’s best brands, agencies, and organisations.

The day-to-day

• Supporting large-scale mixed methodology insight projects
• Working across editorial and consultancy projects
• Presenting concise analysis, insights, trends and ideas in inspiring formats
• Researching consumer behaviour, trends and shifts using innovative methods
• Analysing quant and qual data to identify killer insights and tell stories
• Writing engaging reports and innovative case studies

About you

You’ll be genuinely interested in the world around you, with an ability to quickly understand diverse cultures and distil complex ideas into clear, lively prose. You’ll have the entrepreneurial flair, organisational skills, resourcefulness, and initiative required to work both quickly and accurately within our ambitious team, and a willingness to get stuck in.

You’ll be a lateral thinker with an eye for spotting patterns and cultural shifts across multiple industries. Articulate and confident, you will have engaging written skills and a broad grasp of research processes and cultural trends. This is a fast-moving, progressive environment, so open-mindedness and a good sense of humour will be essential.

• 2-3 years of experience in a similar role preferable (background in research and/or behavioural sciences desirable)
• Ability to generate actionable insights from research
• Excellent desk research skills
• Culturally aware (experience in different cultures is desirable)
• Commercially aware (understanding of the media and communications industry)
• A lateral thinker with an eye for spotting patterns and cultural shifts across industries
• Excellent editorial and written skills, and an ability to distil complexity into plain English
• Well-organised and proactive
• Proactive and self-motivated
• Applicants must have the legal right to work in Singapore; we are unable to provide visa or work pass sponsorship for this role

• Salary: SGD 57,000 - 68,000 per annum, depending on experience.

• Hybrid working with flexible start times
• 15 days paid holiday (in addition to Singapore public holidays) plus a festive half-day off
• Office closure during the Chinese New Year week
• A 13th-month bonus
• Work from anywhere for up to two weeks per year
• CPF contributions and a private health plan
• Two Mental Wealth days off each year
• Personalised career development plan and ongoing training
• Buddy system to support you as you settle in
• Long service awards to celebrate your milestones
• Summer Fridays, seasonal perks and regular socials to keep things fun
• A friendly and welcoming team

Applications will close on Wednesday, November 4, 2026.

At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences—race, gender, age, and beyond—fueling our creativity and competitive edge. We actively seek diverse talents and provide equal opportunities, free from discrimination. Shape your future with us, where diversity isn't just a value, but a key to our success.