AVP/VP, Specialist, External Communications, Group Marketing & Communications

DBS Bank; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

DBS Bank in Singapore is seeking a senior Marketing and Communications leader to shape strategic narratives and protect the bank's reputation. You will guide executive communications, drive thought leadership, and amplify DBS across digital and traditional channels.

You will partner with senior management, manage media engagements, and leverage analytics and AI-driven insights to inform compelling storytelling and stakeholder outreach.

Qualifications

• Bachelor's degree in political science, PPE, communications, journalism, economics, business or related field.
• 8–10 years of experience in corporate communications, public relations, journalism or related field; financial services experience advantageous.
• Strategic thinker with exceptional writing and storytelling abilities.
• Experience supporting senior executives and managing high-profile communications initiatives.
• AI savvy with use of data and insights to enhance communications.

Responsibilities

• Enhance DBS' corporate reputation by driving strategic communications, executive positioning and thought leadership.
• Support senior management and DBS spokespersons on external engagements, media interviews and speaking engagements.
• Research and analyse macro trends and stakeholder issues to create compelling narratives.
• Cultivate relationships with media, conference organisers and industry influencers.
• Monitor risks and support crisis communications with timely responses.
• Leverage analytics and social listening tools to measure effectiveness and provide insights.

Skills

Strategic thinking

Strong writing

Storytelling

AI savvy

Stakeholder management

Education

Bachelor's degree in political science, PPE, communications, journalism, economics, business or related field

Tools

Analytics tools

Media intelligence platforms

Social listening tools

Job description

Business Function

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Responsibilities

• Enhance DBS' corporate reputation by driving strategic communications, executive positioning and thought leadership across key priorities, working with stakeholders across the organisation to identify, develop and amplify compelling corporate stories and strategic narratives.
• Support senior management and DBS spokespersons on external engagements, including media interviews, speaking engagements, panel discussions, conferences, opinion pieces and contributed content.
• Research and analyse emerging macro trends, business developments and stakeholder issues, synthesising complex information into compelling narratives, thought leadership and strategic communications content.
• Cultivate strategic relationships with media organisations, conference organisers, industry influencers and other institutional stakeholders to identify opportunities that strengthen DBS' reputation, elevate senior leadership profiles and support broader business objectives.
• Monitor emerging issues and reputational risks, and support incident and crisis communications efforts by developing timely, effective and stakeholder-centric responses.
• Leverage analytics, media intelligence and social listening tools to measure communications effectiveness, identify opportunities and provide actionable insights.

Requirements

• While candidates from all disciplines are welcome, a Bachelor's degree in political science, PPE, communications, journalism, economics, business or a related field will be advantageous.
• 8-10 years of experience in corporate communications, public relations, journalism or a related field. Experience in financial services and/or economics advantageous.
• Strategic thinker with exceptional writing and storytelling abilities. Proven track record of developing compelling strategic narratives and thought leadership across owned, earned and paid channels.
• Experience supporting senior executives and managing high-profile communications initiatives, including media engagements, speaking opportunities, executive profiling, thought leadership and issues management.
• AI savvy, with a keen eye on leveraging emerging technologies, data and insights to enhance communications effectiveness. Most importantly, a positive attitude - agile, resilient and collaborative.

Location:

DBS Asia Central

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time