AVP, Product Designer, Group Design, Consumer Banking Group

DBS Bank Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

DBS Bank Ltd in Singapore seeks a Product Designer for the Consumer Banking Group to shape the digital banking experience for millions of customers across the region. You will join Group Design to turn complex financial journeys into joyful, trustworthy experiences that people rely on every day and enable them to live more and bank less.

You will design end-to-end customer journeys on our banking platform, partner with business, technology and research to define problems, shape solutions, and

Qualifications

• Experience designing end-to-end customer journeys in digital banking.
• Ability to translate customer insights into product bets and design decisions.
• Familiarity with design systems and accessibility standards.

Responsibilities

• Shape end-to-end design of key journeys from discovery to shipped product and post-launch iteration.
• Turn customer insights and data into design decisions that move metrics.
• Design across fidelities from sketches to high‑polish UI and motion.

Skills

Product thinking

Visual craft

Systems design

Cross-functional

Job description

What you\'ll be doing

As a Product Designer in DBS\'Consumer Banking Group, you\'ll shape the digital banking experience for millions of customers across the region. You\'ll join Group Design to turn complex financial journeys into joyful, trustworthy experiences that people rely on every day, enabling them to live more and bank less. You\'ll be responsible in designing key end-to-end customer journeys on our banking platform. You\'ll partner with business, technolgy, and research to define problems and shape solutions that move key metrics and uplift the experience. You bring strong product thinking, visual craft, and systems‑level design to raise the quality bar for the team and the broader CBG experience. You\’ll be part of a focused Digital Channel team, a small, high‑impact group responsible for shaping the end‑to‑end experience across our key digital touchpoints – including our mobile and web platforms. This team plays a critical role in ensuring quality, consistency, and coherence across journeys, setting the bar for how DBS shows up to customers every day. You\’ll work across product areas to connect experiences, raise design standards, and drive a seamless, trusted banking experience at scale.

Key Responsibilities

• Work closely with cross‑functional teams to shape the end‑to‑end design of key journeys, from opportunity framing and discovery through to shipped product and post‑launch iteration.
• Turn customer insights, competitive analysis and data into clear product bets, experience principles, and design decisions that move customer and business outcomes.
• Design at multiple fidelities – from rough storyboards and flows to high‑polish UI and motion – to help teams think, decide, and ship at speed.
• Work closely with business and technology to shape roadmaps, scope solutions, and de‑risk complexity early with prototypes and experiments.
• Contribute to and extend our design systems so experiences feel coherent across channels while meeting accessibility and regulatory requirements.
• Champion UX quality in the team: hold high design quality that connect design to commercial impact, and help others make better decisions with design.
• Collaborate with research to plan, conduct, and synthesise studies; bring the voice of the customer into everyday decisions, not just big projects.

Bonus points

You enjoy working in a tight‑knit, diverse team where people bring different backgrounds and perspectives, and use that mix to push the work further. You have worked in the fintech industry, banking or similar complex sector. You actively contribute to the UX community.

About DBS

DBS is a leading financial services group in Asia. We are headquartered in Singapore, with a growing presence in Greater China, Southeast Asia and South Asia. We were named the Best Bank in the World by Global Finance in August 2018—the first Singapore and Asian bank to receive this honour & name as "World\'s Best Bank" by Euromoney in 2025, marking their third time winning this top accolade since 2019. We want our customers to Live more, Bank less. And we want to make banking invisible. Every day, there’s a lot more to explore, experience and enjoy—and a lot less time to do it in. That’s why we’ve created banking that’s fast, natural, effortless. Banking that’s with you wherever life takes you, instead of taking you away from life. So you can enjoy a lot more life, with a lot less bank.

About Group Design

We create digital products that deserve to be built because they solve real problems in an impactful way with empathy. We go beyond numbers. Every dollar means something. No one actually wants money. We want what it can give us. So we acknowledge that money is not really about money. We inject emotion into our products to go from transactional to magical. We have one profound idea Ambiguous products make ambiguous experiences. We push for a single, clear value proposition and ask of every feature: will adding this feature dilute that idea or make it stronger? Connect with us https://medium.com/dbs-bank-design

Location: DBS Asia Central

Job: Digital Schedule: Regular Employee Status: Full time

DBS is more than a bank — we\'re shaping the future of finance and communities.

With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World\'s Best Bank” by Global Finance, “World\'s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World\'s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.