Associate, Marketing Operations

Hegen; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Hegen in Singapore is seeking an Associate, Marketing Operations to turn ideas into impactful brand experiences. You will work with the Marketing team and external partners to plan and execute campaigns, assets, product launches and events.

In this fast-paced role you will coordinate timelines, manage assets and ensure brand consistency across touchpoints, while learning and contributing ideas from concept to reality.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Business, Communications or related discipline.
• Up to one year of relevant experience in marketing, operations, campaign coordination or events.
• Exposure to events, retail, FMCG or agency environments is an added advantage.
• Strong organisational and coordination skills, with the ability to manage multiple priorities and timelines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively.
• Detail-oriented, resourceful and proactive, with a willingness to learn and take ownership.
• Proficient in Microsoft Office applications.

Responsibilities

• Drive the end-to-end development of marketing materials, from coordinating creative and design requirements to managing production timelines and delivery.
• Coordinate and manage external agencies, vendors and contractors to support creative production and marketing requirements, ensuring deliverables meet agreed timelines, quality standards, brand guidelines and budget requirements.
• Support the development and execution of marketing strategies and campaigns, working closely with the Marketing team on brand and product positioning, key messages, campaign planning and go-to-market initiatives.
• Coordinate the execution of integrated marketing campaigns and initiatives across relevant online and offline touchpoints, ensuring consistency in messaging, creative assets and overall brand experience.
• Collaborate with internal teams, corporate partners, trade partners and other key stakeholders to plan and execute product launches, promotional campaigns, events and other marketing initiatives.
• Support marketing operations and project management, including tracking project timelines, coordinating deliverables, managing marketing assets and ensuring stakeholders are aligned on key milestones and requirements.
• Monitor campaign and project progress, consolidate relevant feedback and insights, and support post-campaign reviews to identify opportunities for continuous improvement.
• Maintain strong working relationships with internal and external stakeholders, facilitating clear communication and smooth coordination across multiple concurrent projects.
• Undertake other marketing-related projects and responsibilities as assigned, in support of evolving business and brand priorities.

Skills

Organisational skills

Coordination

Communication

Interpersonal skills

Detail oriented

Proactive

Creative

Adaptable

Education

Bachelor's Degree in Marketing, Business, Communications or related discipline

Tools

Microsoft Office

Job description

Love seeing great ideas come to life? We are looking for a resourceful and detail-oriented Associate, Marketing Operations to help turn Hegen's marketing ideas into impactful brand experiences.

From campaigns and creative assets to product launches and activations, you will be at the heart of bringing our marketing initiatives to life. Working alongside the Marketing team, cross-functional stakeholders and external partners, you will coordinate projects from planning through execution - keeping timelines on track, details in check and every touchpoint aligned with the Hegen brand.

If you are organised, creative, hands-on and thrive in a fast-paced environment, this is an opportunity to learn, contribute and make an impact while bringing exciting ideas from concept to reality.

Key Responsibilities:

• Drive the end-to-end development of marketing materials, from coordinating creative and design requirements to managing production timelines and delivery. This includes refreshing existing assets and developing new materials in line with brand guidelines, marketing objectives and allocated budgets.
• Coordinate and manage external agencies, vendors and contractors to support creative production and marketing requirements, ensuring deliverables meet agreed timelines, quality standards, brand guidelines and budget requirements.
• Support the development and execution of marketing strategies and campaigns, working closely with the Marketing team on brand and product positioning, key messages, campaign planning and go-to-market initiatives.
• Coordinate the execution of integrated marketing campaigns and initiatives across relevant online and offline touchpoints, ensuring consistency in messaging, creative assets and overall brand experience.
• Collaborate with internal teams, corporate partners, trade partners and other key stakeholders to plan and execute product launches, promotional campaigns, events and other marketing initiatives.
• Support marketing operations and project management, including tracking project timelines, coordinating deliverables, managing marketing assets and ensuring stakeholders are aligned on key milestones and requirements.
• Monitor campaign and project progress, consolidate relevant feedback and insights, and support post-campaign reviews to identify opportunities for continuous improvement.
• Maintain strong working relationships with internal and external stakeholders, facilitating clear communication and smooth coordination across multiple concurrent projects.
• Undertake other marketing-related projects and responsibilities as assigned, in support of evolving business and brand priorities.

Requirements:

• Diploma or Bachelor's Degree in Marketing, Business, Communications or a related discipline.
• Up to one year of relevant experience in marketing, marketing operations, campaign coordination, events, project management or a related function. Fresh graduates are welcome to apply, with relevant internship experience considered an advantage.
• Exposure to events, retail, FMCG, consumer brands or agency environments will be an added advantage.
• Strong organisational and coordination skills, with the ability to manage multiple priorities and timelines effectively.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Detail-oriented, resourceful and proactive, with a willingness to learn and take ownership of assigned projects.
• Good creative sensibility, with an eye for detail and brand consistency.
• Adaptable and comfortable working in a fast-paced, agile and entrepreneurial environment.
• Proficient in Microsoft Office applications.

At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and ease the transition into parenthood through meaningful products and services. Recognised as one of Singapore's top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful designs with functionality and sustainability for time-strapped parents.

Equal Opportunity & Data Protection Statement

Hegen is an equal opportunity employer and is committed to building an inclusive and diverse workforce.

All employment decisions are based on merit, qualifications, and business needs.

By submitting your application, you consent to the collection, use and disclosure of your personal data for recruitment and employment-related purposes in accordance with applicable data protection laws.

Join Us

At Hegen, we are passionate about fostering a purpose-driven, inclusive and collaborative work environment where every team member can thrive. We are committed to supporting personal growth and offering opportunities for career development at every stage of your journey.