Associate Manager/Manager, Communications

we. communications (singapore & malaysia); Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

We. is building an agency for what's next and seeks a confident Associate Manager/Manager who will own client relationships and creative output.

You will think like a strategist, shaping how earned media, digital, and ideas work together to drive business outcomes in high-stakes environments. You’ll lead campaigns end-to-end, mentor teammates, and contribute to growth while leveraging AI tools to enhance research, drafting, and discovery.

Qualifications

• Diploma or Bachelor’s in Communications or Marketing or related field.
• 4–6 years across PR, digital marketing, social media, or integrated communications.
• Strong track record managing client relationships and delivering campaigns end‑to‑end.
• Solid understanding of PR/earned media and digital channel ecosystems (social, paid, SEO, analytics).
• Comfortable using AI tools as part of daily workflow for research and drafting.

Responsibilities

• Lead day-to-day client relationships with confidence and build trust.
• Manage projects end-to-end across PR and digital workstreams.
• Develop and drive PR strategy and execution including media and influencer engagement.
• Shape integrated campaign strategies and oversee content and platform performance.
• Mentor junior team members and contribute to new business pitches and growth.

Skills

Client relationships

Strategic thinking

AI tools proficiency

English communication

Education

Diploma or Bachelor’s in Communications/Marketing

Tools

Claude

ChatGPT

Job description

We're building an agency for what's next, and we're looking for a confident, commercially-minded Associate Manager / Manager who's ready to take real ownership of client relationships and creative output.

This is a role for someone who's moved beyond execution and is starting to think like a strategist. You understand how communications shapes reputation, drives business outcomes, and earns trust in complex, high-stakes environments. You're as comfortable in a client meeting as you are in a brainstorm, and you know that the best work happens when earned media, digital, and ideas are working together.

RESPONSIBILITIES

Lead the client relationship

• Own day-to-day client relationships with confidence and build the kind of trust that keeps clients coming back.
• You'll manage projects end-to-end across PR and digital workstreams, anticipate needs before they're raised, and ensure every piece of work that goes out meets the standard the client expects.

Drive PR strategy and execution

• Lead media and influencer engagement across your accounts by developing story angles, building and nurturing journalist relationships, writing and overseeing pitches and press releases, and ensuring coverage is strategically earned, not just hoped for.
• You stay close to the news cycle and know how to find your clients' place in it.

Drive integrated communications

• At this level, you're not just managing channels. You're shaping how earned and digital work together to deliver real business outcomes.
• You'll lead the development of integrated campaign strategies, oversee content and platform performance, and bring a point of view on what's working and what needs to change.
• You're fluent in social listening, analytics, and paid social, and you use that fluency to sharpen strategy, not just report on it.
• You understand how communications investments translate to business impact, and you're comfortable having that conversation with clients.

Grow the people around you

• Mentor junior team members with generosity, sharing not just the what, but the thinking behind it. You help build a team that's more confident and capable because you're in it.

Contribute to growth

• Stay sharp on industry trends, contribute meaningfully to new business pitches and proposals, and look for organic growth opportunities within your existing accounts.

Work smarter with AI

• Use AI tools as a genuine part of how you work, not as a shortcut, but as a craft. Whether it's researching faster, drafting sharper, finding a better angle, or streamlining your workflow, you bring an AI-native mindset to everything you touch.

QUALIFICATIONS:

• A Diploma or Bachelor's in Communications, Marketing, or a related field
• 4–6 years of experience across PR, digital marketing, social media, or integrated communications
• A strong track record managing client relationships and delivering campaigns end-to-end
• Solid understanding of both PR/earned media and digital channel ecosystems (social, paid, SEO, analytics)
• Comfortable using AI tools (Claude, ChatGPT, or similar) as part of your everyday workflow for research, drafting, ideation, and streamlining work
• Strong written and verbal English with an eye for quality and detail
• A natural collaborator who can lead up, across, and down with ease

Equal Opportunity:

We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion:

We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas

Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.