Associate, Hardware Marketing

Singtel Group; Singapore; On-site; SGD 52,000 - 80,000; Full time

Job summary

Singtel Group is seeking a Marketing Coordinator to support 1-2 handset brands, drive revenue tracking and assist in GTM and campaign execution. You will work with Marketing Communications, Sales, Channels and CRM to ensure timely launches and compelling customer propositions.

The role emphasizes hands-on product marketing, pricing awareness, and portfolio planning with 1-3 years of experience. This position offers exposure across devices, campaigns, and analytics within a leading tech telco.

Qualifications

• University degree in Business or equivalent.
• 1-3 years in marketing, product marketing, commercial, retail or related roles.
• Basic commercial / P&L analysis, Go-to-Market and campaign execution
• Advanced Excel and quantitative analysis capabilities.
• Strong revenue and commercial performance analysis and forecasting skills.

Responsibilities

• Manage day-to-day product marketing activities for 1-2 assigned smaller handset brands under the direction of the assigned PM / mentor.
• Own revenue, P&L and sales performance tracking for assigned brands, identify performance gaps and recommend corrective actions.
• Support product range, lifecycle and launch planning, including product information, positioning and customer propositions.
• Develop working knowledge of device portfolio, pricing, offers, forecasting and inventory processes through hands‑on execution.
• Support Go-to-Market planning and execution for assigned brands, including launches and sustenance campaigns.
• Coordinate with Marketing Communications, Sales, Channels, CRM and other internal teams to ensure timely campaign and launch execution.
• Support other brand PMs on selected launches, campaigns and operational activities to broaden hardware product marketing exposure.
• Monitor competitor devices, pricing, promotions and market developments and summarise implications for assigned brands.
• Support pricing, offer and product positioning analysis through structured data and market insights.
• Prepare regular performance updates, market reviews and recommendations for the assigned PM / mentor and management.
• Coordinate first-level product, campaign and customer issues with relevant Sales, Care, Operations and Product stakeholders.
• Support post-launch reviews and identify process or customer experience improvements within assigned workstreams.
• Ensure product, campaign and offer information is accurate across relevant internal and customer-facing touchpoints.

Skills

Excel

Forecasting

P&L analysis

Executive storytelling

Revenue analytics

Campaign execution

Business case modelling

Market analysis

Education

University degree in Business

Tools

PowerPoint

Excel

Job description

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Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll turn complex commercial and portfolio data into actionable insights, drive growth across our Hardware business and shape propositions that influence how customers discover, purchase and upgrade their devices.

Make an Impact by

• Manage day-to-day product marketing activities for 1-2 assigned smaller handset brands under the direction of the assigned PM / mentor.
• Own revenue, P&L and sales performance tracking for assigned brands, identify performance gaps and recommend corrective actions.
• Support product range, lifecycle and launch planning, including product information, positioning and customer propositions.
• Develop working knowledge of device portfolio, pricing, offers, forecasting and inventory processes through hands‑on execution.

Marketing Coordination

• Support Go-to-Market planning and execution for assigned brands, including launches and sustenance campaigns.
• Coordinate with Marketing Communications, Sales, Channels, CRM and other internal teams to ensure timely campaign and launch execution.
• Support other brand PMs on selected launches, campaigns and operational activities to broaden hardware product marketing exposure.

Market & Competitive Analysis

• Monitor competitor devices, pricing, promotions and market developments and summarise implications for assigned brands.
• Support pricing, offer and product positioning analysis through structured data and market insights.
• Prepare regular performance updates, market reviews and recommendations for the assigned PM / mentor and management.

Customer Experience & Operations

• Coordinate first-level product, campaign and customer issues with relevant Sales, Care, Operations and Product stakeholders.
• Support post-launch reviews and identify process or customer experience improvements within assigned workstreams.
• Ensure product, campaign and offer information is accurate across relevant internal and customer-facing touchpoints.

Skills for Success

University Degree in Business or equivalent.

1-3 years of relevant experience in marketing, product marketing, commercial, retail or related roles;

Basic commercial / P&L analysis, Go-to-Market and campaign execution

Advanced Excel and quantitative analysis capabilities.

Strong revenue and commercial performance analysis and forecasting skills.

Strong PowerPoint and executive storytelling capabilities.

• Strong business case and scenario-modelling capabilities.

Experience in product marketing and commercial partner negotiations.

Are you ready to say hello to BIG Possibilities?