Associate Director, Regional Marketing

Merck; Singapore; A distancia; SGD 180.000 - 280.000; Jornada completa

Descripción de la vacante

Merck in Asia Pacific is seeking a Regional Commercial Manager (Associate Director) for Specialty Care/Immunology to shape brand strategy, drive lifecycle plans, and coordinate cross‑functional execution with markets across APAC.

You will own regional strategy, collaborate with global and local teams, and ensure launch readiness while maintaining strong P&L awareness and market access considerations.

Formación

• Minimum of 7 years marketing or commercial experience.
• At least 3 years in Pharmaceuticals with digital/omni-channel experience.
• Launch and LOE experience with strong market access and policy understanding.
• Solid marketing excellence and structured commercial capabilities.
• Strong curiosity and ability to apply AI in analysis and execution.
• Business and financial acumen with strong analytical ability.

Responsabilidades

• Own the regional strategy for Specialty Care/Immunology and assigned brands.
• Lead cross-functional execution with markets, global teams and cross‑functional partners.
• Drive launch readiness, brand activation and lifecycle management.
• Provide commercial leadership and P&L awareness across APAC.
• Coach and develop local marketers, ensuring accountability and clear priorities.
• Partner with BU heads and market teams to translate insights into action.

Conocimientos

Strategic thinking

Cross-functional leadership

Commercial acumen

P&L awareness

Digital & omni-channel

Market access understanding

Descripción del empleo

Lead regional strategy, influence critical business decisions, and partner with markets to bring meaningful outcomes to patients across the region. Partner with global, regional, and market leaders to align teams, shape decisions, and drive execution that makes a real difference. Coach and inspire marketers across Asia Pacific, helping markets unlock opportunities, strengthen commercial capabilities, and deliver lasting brand success. Location: Selected candidate can work from home country within Asia Pacific region (remote working).

Role Overview

The Regional Commercial Manager (Associate Director) Specialty Care/Immunology will report to the Regional Franchise Director Pharma and is the regional commercial owner and ambassador for assigned brand(s) within Specialty Care/Immunology across Asia Pacific. The role is responsible for shaping brand strategy, planning, market prioritization, forecasting, and lifecycle strategy while driving strong cross‑functional execution to help markets deliver business results.

As the regional commercial lead for Specialty Care/Immunology, the Regional Commercial Manager is a trusted commercial partner to market brand teams, global marketing colleagues, and regional cross‑functional teams‑bringing clarity, discipline, and momentum to strategy, execution, launch readiness, and ongoing performance.

The role requires strong strategic thinking, business judgment, analytical discipline, and cross-functional collaboration. The Regional Commercial Manager will translate market insights, competitive intelligence, access realities, customer needs, and financial assumptions into clear actionable brand plans, and high‑quality business decisions within the context of Specialty Care/Immunology across Asia Pacific.

What will you do

Brand Strategy & Ownership

Own and articulate the regional strategy for Specialty Care/Immunology and assigned brand(s), aligned to global direction and adapted for AP market realities.

Serve as the regional ambassador and subject‑matter expert in the disease area, providing clear strategic direction to markets and feed into the Franchise strategy for the region.

Define what is standard vs. localised across messaging, campaigns, and execution.

Own the brand narrative and storytelling, translating strategy into clear, executable plans.

Regional-Global-Local Orchestration

Act as the primary connector between global, regional, and local teams for Specialty Care/Immunology and assigned brand(s).

Adapt global strategies and campaigns to ensure local relevance without strategic dilution or duplication.

Ensure markets understand not just what to do, but why -making strategy practical and actionable.

Cross‑Functional Leadership & Execution

Mobilise and align cross‑functional teams (marketing, sales, access, medical, finance, policy, etc.).

Drive executional excellence across launch preparation, brand activation, and lifecycle management.

Navigate competing priorities while maintaining focus, alignment, and momentum.

Market & Stakeholder Partnership

Be a high‑value partner to markets, enabling BU Heads and their teams through clarity and support.

Coaching markets in the deployment of company's L3Next Framework developing market specific strategy driving brand and business performance.

Build trust as a commercial thought partner, not a service/activity provider.

Commercial Leadership

Demonstrate commercial and P&L awareness for the assigned brand(s).

Partner with the local commercial teams and escape when appropriate and value‑adding.

Solve problems pragmatically, balancing strategic intent with execution realities.

People Leadership and Capability Building

Guide, coach, and support local marketers or project teams responsible for assigned brand and indication priorities.

Create clarity on priorities, deliverables, timelines, decision points, and ways of working to ensure strong brand discipline and accountability.

Support marketing capability building across brand planning, forecasting, opportunity assessment, competitive strategy, and cross‑functional leadership.

Contribute to a collaborative, accountable, and inclusive team culture that enables high performance across regional and country teams.

What should you have

Minimum of 7 years marketing or commercial experience required. At least 3 years of marketing or commercial experience in Pharmaceuticals with digital and omni-channel experiences preferred. In-line marketing and / or commercial experience, including launch and LOE, coupled with strong understanding of or experience in market access, policy, digital, and value evidence generation in Specialty Care/Immunology Solid grounding in marketing excellence and structured commercial capabilities with the proven ability to develop strategy and translate it into execution. Strong curiosity and ability to apply AI in analysis, communication and execution Business and financial acumen, strong analytical ability.

Preferred

Asia