Assistant Senior Manager, Marketing

National University of Singapore; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

The National University of Singapore (NUS) is seeking an experienced marketer to enhance internal capabilities and elevate NUSX's programmes globally. You will build strategic marketing approaches across channels, align with the mission of turning discoveries into high-impact ventures, and contribute to AI-driven marketing architectures.

Based at the NUSX platform (Kent Ridge Campus), you will manage regional campaigns, create compelling content, and drive events while leveraging data-driven

Qualifications

• Requires at least a bachelor’s degree in marketing or related field and 8+ years of experience.
• Proven track record in regional marketing initiatives and end-to-end paid media campaigns.
• Experience with events from concept to execution and familiarity with AI-enabled marketing architectures.

Responsibilities

• Oversee and execute comprehensive paid media campaigns across regional and global channels.
• Develop and adapt content for diverse platforms and audiences to maximise resonance.
• Lead high-impact events and experiential marketing initiatives to engage founders, investors, and partners.
• Design, implement, and manage AI-driven marketing infrastructure to automate workflows and generate insights.
• Budget management to ensure optimal allocation and strong campaign performance.

Skills

Analytical thinking

Creative thinking

Marketing strategy

Paid media

Content creation

Event management

AI-assisted marketing

Data-driven insights

Education

Bachelor's degree in Marketing or related field

Tools

AI marketing tools

Job description

Company description:

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

Job Description

NUSX (formerly NUS Enterprise) is the entrepreneurial heart of the National University of Singapore (NUS), where breakthroughs become advantage. As NUS' integrated venture-building and research commercialisation platform, we forge entrepreneurial talent, creates market-ready opportunities in the field and extends its reach through global outposts. Together, these capabilities help turn discoveries into ventures and connect them to the industry, capital and markets needed to scale.
Since 2001, NUSX has nurtured 10 unicorns, more than 3,000 start-ups and 5,500entrepreneurial students. Our ambition is to build ventures that create lasting economic and societal impact, improving the lives of one billion people by 2035.

Role Overview

To support our ambitious mandate, we are seeking a savvy, experienced marketer to enhance our internal marketing capabilities, elevate NUSX's programmes globally, and co-create new propositions for the global startup community. You will play a pivotal role in practising the latest marketing know-how to ensure our marketing strategies align with our mission of turning discoveries into high-impact ventures.

Duties and Responsibilities

• Paid Media & Brand Development: Oversee and execute comprehensive paid media campaigns across regional and global channels. Interpret the central brand guide and ensure its consistent application, utilising strong performance analysis to optimise media planning and maximise ROI.
• Content Creation & Adaptation: Develop and adapt content customized to the unique traits of diverse platforms and target audiences. Exhibit a deep sensitivity to media consumption patterns, ensuring messaging resonates effectively - whether it is LinkedIn outreach, a newsletter, or community engagement.
• Event Management: Assist with the execution of high-impact events and experiential marketing initiatives. Engage founders, investors, and ecosystem partners to drive brand resonance and foster community growth.
• Building AI Architecture: Design, implement, and manage AI-driven marketing infrastructure. Leverage artificial intelligence and modern marketing technology stacks to automate workflows, personalise stakeholder engagement, and generate data-driven marketing insights.
• Budget Management: Effectively manage the marketing budget, ensuring the optimal allocation of resources to achieve strategic marketing objectives and strong campaign performance.

Qualifications

This role is best suited for a generalist who has deep specialisation in one or two relevant skills. You are analytical and creative, enjoy approaching challenges from different angles to capture the public's attention innovatively. You are highly conversant across various communication channels, thrive in a dynamic environment where change is constant, can grasp complex business needs, and are able to quickly adapt marketing activities to suit shifting market trends. Very importantly, you must write well, be able to articulate your thoughts very clearly and pitch your ideas confidently.

Technical Competencies

• Degree with a minimum of 8 years of experience in marketing, preferably with a startup or tech company.
• Proven track record in executing regional marketing initiatives and end-to-end paid media campaigns.
• Demonstrated experience in event management, from conceptualisation to execution.
• Familiarity with building or implementing AI marketing architecture, automations, and advanced marketing technology tools.
• Strong business acumen and a solid understanding of the startup development landscape in Singapore and the broader region.

Please be informed that only shortlisted candidates will be notified.

More Information

Job Type: 2-year Contract

Location: Kent Ridge Campus

Organisation: NUSX

Department : ETP - Administration