Assistant Sales Manager – Food & Beverage Growth

Polar Puffs & Cakes Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Polar Puffs & Cakes Pte Ltd in Singapore is seeking a Sales Executive to manage and grow key accounts within the local food distribution sector. You will nurture relationships, identify new opportunities, and coordinate with logistics to ensure timely deliveries and product quality.

Ideal candidates have a proven sales track record in food/retail, strong communication and negotiation skills, and proficiency with CRM tools; willingness to travel is a plus.

Qualifications

• Proven track record in business development sales or similar customer-facing role in food/retail.
• Strong relationship building and communication skills with positive client engagement.
• Excellent negotiation and persuasion abilities to close deals and upsell products.
• Proficiency with CRM software and Microsoft 365 applications.
• Result-driven mindset with ability to meet/exceed sales targets.
• Self-motivated and organized, capable of managing multiple accounts/priorities.
• Knowledge of bakery/ confectionery/ food distribution is advantageous.
• Willingness to travel extensively.

Responsibilities

• Manage, nurture relationships and grow sales with existing customers and ensure continued sales, customer satisfaction and repeat business
• Identify, pursue and develop new sales opportunities within the assigned territory to meet and exceed sales targets
• Prepare and deliver sales pitches to prospective clients, highlighting product benefits and value propositions
• Maintain accurate records of sales activities, customer interactions, and pipeline management using CRM systems and including payment collections
• Coordinate with the logistics and operations teams to ensure timely delivery and product quality for all accounts
• Track, monitor and analyse sales data and market trends to provide insights and recommendations for business growth
• Support the Head of Sales & Development in developing and implementing sales strategies and promotional campaigns
• Handle customer queries and complaints professionally, working towards swift resolution
• Attend industry events and networking opportunities to build brand awareness and generate leads
• Contribute to the achievement of team and individual sales targets on a monthly and annual basis

Skills

Proven track record

Relationship building

Negotiation

Sales targets

Multi-account management

Organised

Industry knowledge (bakery/food)

Travel willingness

Tools

CRM software

Microsoft 365

Job description

Polar Puffs & Cakes Pte Ltd in Singapore is seeking a Sales Executive to manage and grow key accounts within the local food distribution sector. You will nurture relationships, identify new opportunities, and coordinate with logistics to ensure timely deliveries and product quality.

Ideal candidates have a proven sales track record in food/retail, strong communication and negotiation skills, and proficiency with CRM tools; willingness to travel is a plus.