Assistant Marketing Manager

NIPPON PAINT (SINGAPORE) COMPANY PRIVATE LIMITED; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Nippon Paint (Singapore) Company Private Limited is seeking a marketing professional to drive brand communication, product launches and consumer engagement across ATL, digital, social and in-store channels. You will coordinate with agencies, suppliers and cross-functional teams to ensure consistent brand messaging and timely delivery of initiatives.

You will manage multiple product categories, lead color leadership activities, and develop promotional campaigns to grow category performance while

Qualifications

• Strong understanding of branding, messaging, and communications strategies.
• Ability to develop and execute integrated marketing communication plans.
• Excellent communication, presentation and stakeholder management skills.

Responsibilities

• Plan and execute integrated brand communication activities across ATL, digital, social media, website and other relevant consumer touchpoints.
• Manage BTL and in-store communication materials to support retail and trade activation.
• Coordinate with internal stakeholders, agencies, vendors and business partners to ensure timely and effective execution of marketing initiatives.
• Maintain consistency of brand messaging and communication standards across channels.
• Support colour leadership initiatives and consumer engagement programs, including roadshows and events.
• Develop category growth initiatives through new product development, promotions and marketing programmes.
• Act as the Marketing PIC for assigned products, coordinating with Sales, Technical, R&D and other stakeholders.
• Develop product positioning, communication strategies, launch plans and promotional mechanics for assigned categories.
• Plan and execute new product launches and product-related marketing campaigns.
• Develop marketing collaterals including brochures, catalogs, videos, shelf talkers and sales materials.
• Support Selleys Modern Trade marketing initiatives and channel promotions.
• Track marketing performance and drive continuous improvement in execution.

Skills

Branding

Messaging

Communications

Stakeholder management

Education

Marketing/ Communications degree

Job description

Job Summary

You will support the development and execution of brand communication, product marketing, colour leadership and customer engagement initiatives to strengthen Nippon Paint’s brand presence and drive category growth. You will be responsible for managing integrated ATL, digital, social, website and in-store communications, while supporting key product categories through product launches, promotional activities, marketing collaterals and stakeholder coordination. The role will also work closely with internal teams, agencies, suppliers and business partners to ensure effective execution of marketing plans, consistent brand communication and timely delivery of key business initiatives.

Key Responsibilities

1. Brand Communication & Stakeholder Management

• Plan and execute integrated brand communication activities across ATL, digital, social media, website and other relevant consumer touchpoints.
• Manage BTL and in-store communication materials to support retail and trade activation.
• Coordinate with internal stakeholders, agencies, vendors and business partners to ensure timely and effective execution of marketing initiatives.
• Maintain consistency of brand messaging and communication standards across channels.

2.Colour Leadership & Consumer Engagement

• Support Nippon Paint’s colour leadership initiatives, including Trend Beyond Colour, Colour Visualiser, Colour My World and Colour Guide.
• Develop and execute consumer engagement programmes that strengthen brand relevance and inspire colour adoption.
• Plan and manage customer engagement activities including roadshows, exhibitions, events and other brand activations.

3. Product Stewardship & Category Growth

• Manage assigned product categories including Decorative, Momento, Wood & Metal and V-Tech.
• Develop category growth initiatives through new product development, product enhancement, promotions and marketing programmes.
• Act as the key Marketing PIC for assigned products, coordinating with Sales, Technical, R&D and other relevant stakeholders.
• Support product-related enquiries, issues and complaints by coordinating with relevant functions to ensure timely resolution.

4. Product Marketing & Launch Execution

• Develop product positioning, communication strategies, launch plans and promotional mechanics for assigned categories.
• Plan and execute new product launches and product-related marketing campaigns.
• Develop marketing collaterals including brochures, catalogues, videos, shelf talkers, communication packs and other sales support materials.
• Ensure product communication is accurate, consistent and aligned with the overall brand and business strategy.

5. Modern Trade & Channel Support

• Support the development and execution of Selleys Modern Trade marketing initiatives.
• Work closely with Sales and channel partners to develop promotions, merchandising and communication activities that drive visibility and category performance.
• Monitor market, competitor and consumer developments to identify opportunities for category and channel growth.

6. Marketing Performance & Execution Excellence

• Track the effectiveness of marketing activities and provide recommendations for continuous improvement.
• Manage project timelines, budgets and deliverables to ensure initiatives are executed effectively and within agreed parameters.
• Support continuous improvement of marketing processes, tools and ways of working to improve efficiency and execution quality.

QEHSMS Responsibility

Implement and abide by requirements set out in the Company’s Quality, Environmental, Health and Safety Management System, ISO and OHSAS standards and applicable legal and other requirements.

Key Requirements

• Degree in Marketing, Communications, Branding or a related field.
• Minimum of 4 years’ experience of Marketing within multinational environment or related field.
• Strong understanding of branding, messaging, and communications strategies.
• Ability to develop and execute integrated marketing communication plans.
• Ability to work effectively under pressure and manage multiple projects with tight deadlines.
• Excellent communication, presentation and stakeholder management skills.
• Proficient in Microsoft Office and familiar with social media and digital marketing tools.
• Meticulous while holding to good sense of what elevated looks like.
• Able to navigate complexity and drive outcomes in a matrix environment.
• Undertake other job functions as and when assigned from time to time.