Assistant Manager, Merchant Sales (F&B)

Sales; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Grab Singapore is seeking an experienced Assistant Manager, Merchant Sales to acquire and grow high-potential restaurant partnerships across Singapore. You will lead the full sales cycle from discovery to onboarding, driving solutions that increase revenue and streamline operations.

You will diagnose merchant needs, tailor commercial proposals, negotiate contracts with owners and senior decision-makers, and collaborate with cross-functional teams to ensure successful adoption of Grab's merchant

Qualifications

• Proven B2B sales experience with restaurant or hospitality partners.
• Ability to manage full sales cycle from discovery to onboarding.
• Strong negotiation and deal-closing capabilities.
• Experience using CRM to forecast and manage a healthy pipeline.
• Ability to diagnose merchant needs and tailor commercial proposals.

Responsibilities

• Identify and acquire high-potential restaurant partners.
• Own end-to-end sales cycle including discovery, design, negotiation, and onboarding.
• Build and manage a healthy pipeline with disciplined CRM.
• Diagnose merchant challenges and recommend Grab solutions.
• Develop compelling business cases using merchant performance and market insights.
• Lead complex pitches and contract discussions with owners and senior decision-makers.
• Balance merchant needs with Grab's commercial objectives when closing agreements.
• Build long-term relationships and identify future growth opportunities.
• Collaborate with Operations, Marketing, Finance, and cross-functional teams to ensure adoption.

Skills

B2B sales

End-to-end sales

Negotiation

CRM management

Lead qualification

Merchant relations

Tools

CRM software

Job description

Get to Know the Role

We are looking for an experienced Assistant Manager, Merchant Sales to acquire and grow high-potential restaurant partnerships across Singapore.

This is a senior individual contributor role for a sales professional with strong commercial judgement, deep B2B sales expertise, and a proven ability to independently manage complex opportunities. You will help restaurants adopt Grab's suite of business solutions designed to increase revenue, improve customer engagement, and streamline daily operations. As Grab continues to expand its merchant ecosystem, you will diagnose merchants' business needs, shape tailored commercial proposals, and help them unlock growth across both online and offline channels.

These solutions include:

• Deliveries and self pick-up
• Table reservations
• QR ordering and table management solutions
• Loyalty and customer engagement tools
• Digital payment solutions
• Advertising and promotional solutions
• Customer insights and CRM tools

You will work directly with restaurant owners, senior stakeholders, and key decision-makers. You will lead the full sales cycle—from prospecting and discovery through solution design, commercial negotiation, closing, and a successful onboarding handover.

You will be expected to operate with a high degree of autonomy, apply sound commercial judgement, and contribute sales expertise and market insight to the wider team. This is an individual contributor position and does not include formal people-management responsibilities.

This role reports to the Manager, Merchant Sales and is based onsite at Grab Singapore.

The Critical Tasks You Will Perform

• Identify, qualify, and acquire high-potential restaurant partners through cold calling, networking, referrals, field prospecting, and face-to-face meetings
• Own the end-to-end sales cycle, including discovery, solution design, proposal development, negotiation, contracting, and onboarding handover
• Build and manage a healthy pipeline of sales opportunities with disciplined CRM management, clear prioritisation, and accurate forecasting
• Diagnose merchants' business challenges, commercial priorities, and operational needs, and recommend a tailored mix of Grab solutions to support sustainable growth
• Develop compelling business cases and commercial proposals using merchant performance, market insights, and unit economics
• Lead complex sales presentations, negotiations, and contract discussions with business owners and senior decision-makers
• Balance merchant needs with Grab's commercial objectives when structuring terms and closing agreements
• Build trusted, long-term relationships with merchants and identify future growth opportunities across Grab's ecosystem
• Work closely with Operations, Marketing, Account Management, Finance, and other cross-functional teams to remove barriers and ensure successful onboarding and adoption
• Share market intelligence, merchant feedback, and competitive insights to inform sales priorities and business decisions
• Contribute sales expertise, effective practices, and informal coaching to strengthen team capability, sales processes, and overall business performance