Assistant Manager, Marketing Promotion

Income; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

Income Insurance in Singapore is seeking a proactive Marketing Promotions professional to drive consumer promotions and support business growth. You will collaborate with digital, product marketing, and sales teams to design impactful campaigns and promotional collateral that resonate with existing and new customers.

You will plan promotion strategies, analyse data, manage budgets, and coordinate with creative and legal teams to ensure successful end-to-end execution while maintaining compliance

Qualifications

• 5 to 7 years of product marketing or promotion marketing experience.
• Experience delivering projects within deadlines and budgets.
• Experience analyzing sales data to inform promotions.

Responsibilities

• Plan and support the launch of consumer promotions to drive business goals.
• Work with business team and analyze data insights to build solid cases and guidance on promotion mechanics.
• Develop promotion strategy and calendar to boost sales and track performance to adjust campaigns.
• Coordinate with external creatives or internal designers to develop breakthrough concepts and execute campaigns.
• Plan and optimize monthly and quarterly promotions calendars and advise on mechanics and flighting.
• Ensure promotion mechanics are set up, tested and displayed accurately.
• Coordinate system readiness and conduct user testing for promotion systems.
• Collaborate with Legal and Compliance to ensure regulatory adherence.
• Oversee multiple projects with attention to detail.
• Track budgets, timelines, and approvals.
• Monitor campaign performance and prepare post-campaign analysis.
• Monitor competitors' promotions to stay competitive.
• Handle admin tasks like gifts, vouchers, appeals, procurement and budgeting.

Skills

Strong desire to learn

Good business acumen

Proven track record of project manag

Ability to analyse sales data

Portfolio demonstrating marketing con

Excellent verbal and written comm

Copywriting

Attention to numbers and details

Education

Degree in marketing/business or related discipline

Tools

Microsoft Office

PowerPoint

Excel

Job description

Income Insurance is Singapore's leading composite insurer, offering products and services that serve the protection, savings and investment needs of different life stages and for all segments of society. Income Insurance's innovative, data-driven and omnichannel approach puts us at the forefront of customer-centric solutions that meet rapidly evolving needs and empower better financial well-being.

This is an exciting opportunity to join a brand that has delivered consistent campaigns that drive conversations and capture the audience's attention in today's challenging world of communications. In addition to marketing our core insurance categories, we are also investing in digitalization and constantly looking at ways to strengthen the relationship between our customers and us by using the latest technological capabilities.

The role of marketing promotions plays a critical role in the Strategic Marketing team to drive promotional campaigns to support business growth. The incumbent will have the opportunity to inject new ideas for promotion strategies and tactics to drive breakthrough in the executions.

To bring each promotion to fruition, the team generates business papers accompanied with strong justification in target projection and cost estimation. To support each promotion, the team develops various marketing collaterals to equip the sales channels in reaching out to their customers. To ensure consistent sales activities, it is also important that the team monitors and be aware of the offerings in the market to remain competitive.

You will get to work alongside a young and dynamic team that delivers competitive promotions and marketing collaterals to support sales channels in raising awareness of the promotions for both existing and new to Income customers to drive sales acquisitions.

You will also have the opportunity to collaborate with the Digital Business team to understand digital platforms to drive online sales for our suite of insurance products as well as the Product Marketing team to synergise product activities with the promotions.

Key Responsibilities:

• Plan and support the launch of consumer promotions to drive business goals.
• Work closely with business team and deep dive into data insights to develop sound business case and provide recommendation on promotion mechanics to achieve business goals
• Develop promotion strategy and calendar to optimise efficiency in driving sales, with regular tracking of sales performance and ability to drive action plans and make key decisions to pivot and optimise promotions to achieve business targets.
• Work with external creative and/or internal designer to conceptualise and develop breakthrough creative and support the end-to-end campaign execution.
• Plan and optmise monthly and quarterly promotions calendar, based on insights and performance of the promotions and provide recommendations on promotion mechanics and flighting of promotions.
• Work with stakeholders to ensure that promotion mechanics are set up, tested and displayed correctly to ensure content accuracy.
• Work with stakeholders to ensure system readiness to deliver the campaign requirements, conduct user-testing for promotion system.
• Work with Legal and Compliance to ensure compliance with regulations.
• Ability to oversee multiple projects independently and competently with a keen eye for details.
• Track and update budgets, timelines, and stakeholder approvals.
• Monitor the campaign performance using various metrics and prepare post campaign analysis
• Monitor competitors promotions on an on-going basis to ensure competitive offerings.
• Handling of administrative matters relating to campaigns such as gifts and vouchers management, appeals management, procurement and budget tracking.

Requirements:

Experience

• Strong desire to learn along with professional drive
• Good business acumen
• 5 to 7 years of product marketing or promotion marketing experience will be preferred
• Proven track record of solid project management skills, delivering projects within deadlines and budgets
• Ability to analyse sales data and consumer trends to understand the behaviour of customers, translating them into actionable inputs for marketing promotions.
• A portfolio that has demonstrated a keen understanding and proper application of marketing concepts and processes with a proven track record of launching successful programs that have contributed to revenue growth
• Excellent verbal and written communication skills and critical thinking
• Willing to challenge status quo and take risks
• Copywriting, excellent communication skills and critical thinkingMeticulous with a keen eye for numbers and details

Education / Training / Skills

• Degree in marketing/business or any related discipline
• Microsoft office, PowerPoint, Excel