Assistant Manager / Manager, Annual Giving (NUS Development Office)

National University of Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Employee referral eligible

Job summary

National University of Singapore seeks an Assistant Manager / Manager, Annual Giving to drive alumni giving programs within the NUS Development Office. The role focuses on developing targeted engagement strategies, managing end-to-end campaigns, and building a strong donor pipeline.

You will collaborate with campus partners, leverage digital and traditional channels, and use data analytics to improve outcomes.

Qualifications

• 5–7 years of professional experience in alumni, donor or community engagement, fundraising, or marketing.
• Bachelor’s degree in Marketing, Communications, Nonprofit Management or related field.
• Experience leveraging digital channels for campaigns and fundraising.

Responsibilities

• Develop targeted engagement and fundraising strategies for alumni segments.
• Lead end-to-end campaigns from ideation to follow-up.
• Engage alumni through digital, events, partnerships, and campus channels.
• Collaborate with stakeholders to deliver donor experiences and content.
• Analyze campaign data to guide strategy improvements.

Skills

Alumni engagement

Fundraising

Marketing strategy

Digital campaigns

Content creation

Communication skills

CRM systems

Data analysis

Education

Bachelor’s degree in Marketing, Communications or nonprofit management

Tools

CRM systems

Data management tools

Job description

Job Title: Assistant Manager / Manager, Annual Giving (NUS Development Office)

University-Level Unit: Development Office

Faculty/Department-Level Unit: Major Gifts & Operations

Employee Category: Executive & Administrative

Posting Start Date: 22/06/2026

Location_ONB: Kent Ridge Campus

About The Role

• Developing and executing annual giving strategies and integrated campaigns targeting alumni, students and staff
• Managing key fundraising initiatives (e.g. Commencement Giving, Year-End Appeals) across digital and traditional platforms.
• Leading campus-wide outreach to foster a culture of giving and build a pipeline of future supporters.
• Collaborating with internal and external stakeholders to deliver engaging content, events, and donor experiences.
• Using data analytics to assess campaign effectiveness and guide strategy improvements.
• Staying up to date with industry trends to introduce innovative engagement approaches.

Job Description

Alumni Giving

• Develop targeted engagement and fundraising strategies for specific alumni segments to cultivate meaningful gifting opportunities.
• Lead the end-to-end process of these strategies, including ideation, conceptualisation, resource planning, execution, and follow-up.
• Engage alumni through a range of appropriate channels such as digital marketing, innovative outreach methods, physical and virtual events, partnerships with champions and advocates, and collaboration with schools or university departments.
• Identify donor segments for renewal and gift upgrades and execute tailored approaches in coordination with the major gifts team and other relevant stakeholders.

Student Philanthropy & Youth Engagement

• Leverage student touchpoints to identify and implement student-focused philanthropic initiatives.
• Plan and execute awareness and giving campaigns around key milestones (e.g., Commencement Giving) to drive student participation and instil a culture of giving prior to graduation.
• Cultivate the future donor base by recruiting and onboarding student champions and volunteers to support year-round giving initiatives.
• Collaborate with student leaders across various clubs and student bodies to expand outreach and participation.
• Coordinate with the communications team to manage and enhance existing and new outreach channels, including content creation and curation.
• Collaborate with the data analytics team to develop donor segmentation strategies, track campaign performance, and design follow-up actions based on insights.
• Work with internal and external stakeholders to ensure effective campaign delivery, including responsibilities related to budgeting, logistics, procurement, and volunteer management.

Requirements For The Role

• Bachelor’s degree in a relevant field such as Marketing, Communications, Nonprofit Management, or a related discipline.
• 5–7 years of professional experience in student, alumni, or community engagement, fundraising, or marketing.
• Knowledge of existing and emerging social media platforms, with a proven track record of leveraging digital channels for marketing or fundraising success.
• Proven creativity and ability to generate innovative ideas for campaigns and engagement strategies.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging for diverse audiences.
• Strong interpersonal and organisational skills, with the ability to manage multiple projects and campaigns concurrently.
• Demonstrated ability to work effectively both independently and as part of a collaborative team.
• IT-savvy, with working knowledge of CRM systems and data management tools.

More Information

Location: Kent Ridge Campus

Organization: Development Office

Department : Major Gifts & Operations

Employee Referral Eligible: Yes

Job requisition ID : 30139