Assistant Manager, Group Communications Office

National University Health System; Singapore; On-site; SGD 54,000 - 76,000; Full time

Job summary

National University Health System (NUHS) is seeking an Assistant Manager, Content to drive engaging stories across digital and offline channels. You will craft multimedia narratives, oversee production from concept to publication, and collaborate with internal teams and external partners to strengthen NUHS’s brand presence.

The role focuses on short-form content for platforms like TikTok, Instagram and Facebook, while ensuring consistency with NUHS editorial standards and campaign objectives.

Qualifications

• Bachelor degree in relevant fields.
• Minimum 3 years in communications, marketing, PR or content creation.
• Experience in short-form video content is essential.
• Strong writing, copyediting and proofreading skills.
• Good verbal and written communication abilities.
• Excellent project management and execution.
• Able to collaborate with multiple stakeholders.

Responsibilities

• Create engaging content for TikTok, Instagram, Facebook and other platforms.
• Translate priorities into multimedia storytelling for NUHS brand.
• Oversee ideation, scripting, production and post‑production processes.

Skills

Strong writing

Copyediting

Proofreading

Verbal communication

Project management

Stakeholder management

Team work

Education

Bachelor degree in Mass Communications, Journalism, Marketing, Business Management or equivalent

Tools

Microsoft Office

Adobe Creative Cloud

Canva

Adobe PDF

Job description

Overview

The NUHS Group Communications Office drives communications strategies and projects at the cluster level for the National University Health System (NUHS). We seek a dynamic team player and self-driven communications practitioner to join our team to support NUHS’ vision as Singapore’s Academic Health System in shaping medicine and transforming care.

The Assistant Manager, Group Communications will support the full spectrum of communications projects, events and activities as part of the cluster Content track. He/she will assist with assigned projects, events or activities, and work with other cluster/institution communication teams and/or internal stakeholders within NUHS and with external stakeholders like ministries, partners, vendors and sponsors to execute 360° marketing and branding campaigns and social content.

As a content creator at NUHS, the Assistant Manager (Content), needs to tell and produce engaging and educational stories of NUHS—both digital and offline content that caters to the interest of the target audience as well as to drive the NUHS brand.

In particular, this role requires strong skillsets in conceptualising and producing short-form content for TikTok, Instagram, Facebook and other platforms. The candidate must understand the workings of content creation; appreciate and apply how the different content formats and platforms (including, social media, digital and print) synergise with one another.

The incumbent must have a strong understanding and appreciation of interdependencies in various communications functions (such as corporate communications, marketing communications, internal communications, media) as content can diversely applied and cross-pollinated.

Any prior experience in short-form content creation, events, marketing campaigns, production and publication is advantageous.

Job Responsibilities

Content Creation

• Produce engaging and educational content for TikTok, Instagram, Facebook, Telegram, and other platforms that resonate with target audiences and strengthen the NUHS brand.
• Translate organisational priorities into compelling multimedia storytelling that enhances public engagement and brand visibility.
• Oversee content ideation, scripting, storyboarding, production, and post‑production to ensure timely and high‑quality deliverables.

Content Planning and Coordination

• Propose narrative angles, campaign themes, and headlines for NUHS corporate platforms, publications, and strategic communication projects.
• Manage and coordinate writers, designers, production teams, and external agencies to ensure alignment with content objectives and editorial direction.
• Contribute to editorial planning cycles, content calendars, and integrated communication campaigns.

Editing, Copyediting, and Proofreading

• Edit and design video and editorial content in accordance with in‑house publication styles, editorial policies, and publishing specifications.
• Conduct research and verify facts, data, and statistics for accuracy and credibility.
• Proofread and refine stories, infographics, and various digital assets to maintain editorial quality.

Social Media Management

• Collaborate with internal and external stakeholders to maintain, update, and manage NUHS social media channels.
• Support content scheduling, community engagement, and performance tracking across platforms.

Marketing Communications

• Assist in the execution of cluster-wide marketing, branding, and outreach initiatives, including campaigns, advocacy efforts, and public education projects.
• Partner with NUHS Corporate Office departments on communications-related projects, ensuring consistent messaging and brand alignment.
• Provide input on campaign concepts, messaging frameworks, and key visuals.

Events Management

• Support the planning, coordination, and execution of departmental or cluster-level events, such as corporate ceremonies, media engagements, and internal activities.
• Manage event communications, collateral development, programme flow, and operational logistics.

Brand Management

• Support the department in the development of corporate and event collaterals.
• Ensure consistent application of NUHS brand guidelines across all communications touchpoints.

Administrative Duties

• Perform secretariat and administrative duties as required.

Requirements

Qualification Required and Area of Discipline

• Bachelor degree preferably in Mass Communications, Journalism, Marketing, Business Management or equivalent.
• Minimum 3 years of experience in communications, marketing, public relations, content creation or equivalent; in an agency, production house or corporate environment preferred. Healthcare experience will be advantageous.
• Strong flare in producing short-form video content.
• Strong writing, copyediting and proofreading skills.
• Good verbal and written communication skills.
• Strong project management skills and execution excellence.
• A keen ability in fostering strong partnerships with stakeholders for success.
• Self-starter, able to work independently and with a team
• Familiar with content creation landscape.
• Production/ Design/ Publication/ Social Media experience is advantageous.

Required Competencies and Capabilities (Skills, Experiences and Professional Licences)

• Strong writing skills including copywriting, business writing etc.
• Proficiency in Microsoft Office applications, Adobe Creative Cloud, Canva and Adobe PDF
• Experience in communications projects and events with multiple stakeholders
• Ability to multi-task and work under pressure and tight timelines
• Good interpersonal skills, team player who can work with different stakeholders