Assistant Manager, Financial Analysis SEA

Puma South East Asia Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Puma South East Asia Pte Ltd is seeking an Assistant Manager, Commercial Planning to lead regional planning excellence across SEA Wholesale Multi channels. You will consolidate forecasts, support seasonal planning, and monitor performance to optimize sell-in and inventory.

The role requires strong planning expertise, commercial acumen, and deep analytical skills. Collaboration with Cluster Leads, Category Merchandising, and BI teams will drive data-driven decisions across SEA markets.

Qualifications

• Bachelor’s degree in Finance or Business Management.
• Strong commercial acumen and understanding of products, consumer trends, and market dynamics.
• Advanced Excel and PowerPoint skills.
• Proficient English language.

Responsibilities

• Develop and consolidate seasonal forecasts by customer segment across SEA Wholesale Multi channels.
• Improve forecast accuracy through sales analysis and demand planning.
• Support seasonal range and sales forecasting to optimize performance.
• Monitor KPIs such as sell-in, sell-through, and inventory.
• Standardize planning processes and reporting templates.

Skills

Commercial acumen

Analytical skills

Cross-functional collaboration

Education

Bachelor’s degree in Finance or Business Management

Tools

Excel

PowerPoint

Job description

Your mission

The Assistant Manager, Commercial Planning is responsible for driving regional planning excellence across SEA by consolidating forecasts, supporting seasonal planning, monitoring business performance, and providing data-driven insights to optimize sell‑in, inventory, and commercial performance. The position requires planning expertise, commercial acumen, analytical skills, and cross-functional collaboration to improve forecast accuracy, standardize regional planning processes, and support data-driven business decisions across SEA Wholesale Multi channels.

Task 1: Regional Forecast Planning

• Develop and consolidate seasonal sales forecasts by customer segment and division across SEA Wholesale Multi channels.
• Drive forecast accuracy through sales analysis, customer demand planning, and business trend evaluation.
• Support seasonal range and sales forecasting to optimize commercial performance.
• Monitor forecast performance and recommend actions to improve planning accuracy.

Task 2: Seasonal Planning & Execution

• Support seasonal planning activities, including Preline Meetings, Trade Shows, and customer reviews.
• Prepare Channel Review Decks, planning materials, and business presentations.
• Coordinate Wholesale PO planning and seasonal planning timelines.
• Ensure timely execution of key seasonal planning milestones.

Task 3: Business Performance Analysis

• Monitor sell‑in, sell‑through, inventory, and key business KPIs across SEA Wholesale Multi channels.
• Prepare regional sales reports, performance dashboards, and business analysis.
• Identify commercial risks and growth opportunities through business performance analysis.
• Provide data‑driven insights to support commercial decision‑making.

Task 4: Planning Process Management

• Standardize regional planning processes, forecasting methodologies, and reporting templates.
• Maintain planning tools, templates, and databases to ensure data accuracy and consistency.
• Drive continuous improvements to enhance planning efficiency and forecast accuracy.
• Coordinate regional planning reviews and Global planning alignment.

Task 5: Business Partnership & Planning Excellence

• Collaborate closely with Cluster Leads, Category Merchandising, Country Sales, GTM, Business Intelligence, and Planning teams to support regional business planning.
• Translate commercial insights into actionable planning recommendations to optimize sell‑in, inventory productivity, and forecast accuracy.
• Support strategic business decisions through planning expertise, business analysis, and cross‑functional collaboration.
• Build strong partnerships with internal stakeholders to drive regional planning excellence across SEA Wholesale Multi channels.

Your talent

Education: Bachelor’s degree in Finance, Business Management or relevant studies.

Professional: Possess strong commercial acumen and a solid understanding of products, consumer trends, and market dynamics to support data‑driven planning and business decisions. Entrepreneurship beyond the written responsibilities, as the position required borderless partnership across internal and external counterparts to create additional values on top of the existing business.

IT Skills: Advanced level in Microsoft Excel and Power Point

Language Skills: English

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.