Assistant/Manager Digital Product & eCommerce

KFC; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

KFC Singapore is seeking a Digital Product Manager to oversee customer-facing digital platforms, including mobile apps, website, kiosks and CRM/loyalty systems. You will link business priorities with technology solutions across IT, Marketing and Operations to drive digital improvements.

The role emphasizes end-to-end lifecycle management, from roadmap to UAT, analytics, and continuous optimization, with a strong focus on delivering superior customer experiences.

Qualifications

• Degree or Diploma in Business, Digital Business, E-Commerce, Marketing, IT or related discipline.
• 3–6 years of relevant experience in Digital Product, E-Commerce or Digital Customer Experience.
• Experience with customer-facing digital products such as apps, websites or e-commerce platforms.
• Comfortable working across business and technology teams to deliver digital improvements.
• Exposure to UAT, digital analytics, CRM/loyalty and Agile/Scrum would be advantageous.

Responsibilities

• Digital Product & Platform Management – maintain and enhance mobile app, website and self-ordering kiosks.
• Translate business needs into digital solutions with IT teams and partners.
• Coordinate feature releases from concept to implementation and monitor performance.

Skills

Digital product management

E-commerce

Digital customer experience

Agile/Scrum

Data-driven decision making

Education

Degree or Diploma in Business/IT/Digital

Tools

CRM platforms

Analytics tools

Job description

Build Your Career in Product Management

This role gives you hands-on exposure across the end-to-end digital product lifecycle, helping to pave the way towards a future Product Manager role.

You will work on customer-facing digital platforms including our mobile app, website, self-ordering kiosks, CRM and loyalty platforms, connecting business and customer needs with the technology solutions that bring them to life.

Sitting within the IT team, you will work closely with Marketing, Operations, other business functions and technology partners, supporting digital initiatives through the full journey:

Business & Customer Need → Solution → Development → UAT → Launch → Analytics → Continuous Improvement

Key Responsibilities

Digital Product & Platform Management – 40%

• Support the digital product roadmap and continuous enhancement of our mobile app, website and self-ordering kiosk platforms.

• Understand business priorities and customer needs and translate them into digital product improvements.

• Work with business teams, IT and technology partners to prioritise and deliver new features and enhancements.

• Coordinate digital enhancements and feature releases from concept through implementation.

• Monitor platform performance and work with relevant teams and vendors to resolve issues.

• Keep abreast of digital product and e-commerce trends and identify opportunities to improve our digital platforms and customer experience.

Solution Delivery & UAT – 30%

• Work with Marketing, Operations and other stakeholders to understand business and customer needs.

• Translate these needs into clear requirements and workable digital solutions with IT teams and technology partners.

• Coordinate across business stakeholders, developers and vendors throughout solution development.

• Plan, coordinate and participate in User Acceptance Testing (UAT) to ensure solutions meet intended business and customer requirements.

• Support implementation, launch and post-launch improvements.

• Follow through on issues and enhancements to ensure successful delivery.

Digital Analytics, Performance & Optimisation – 30%

• Track digital sales and customer behaviour across app, web and kiosk.

• Monitor key digital KPIs including conversion, engagement and retention.

• Analyse customer journeys and identify areas of friction and drop-off.

• Turn data and customer insights into recommendations for product improvements.

• Support A/B testing and other digital optimisation initiatives.

• Measure the impact of product enhancements after launch.

• Identify opportunities to improve the ordering, payment and fulfilment experience.

• Support improvements to CRM, loyalty and customer engagement platforms.

What We Are Looking For

• Degree or Diploma in Business, Digital Business, E-Commerce, Marketing, Information Technology, Information Systems or a related discipline.

• 3-6 years of relevant experience in Digital Product, E-Commerce / Digital Commerce, Digital Customer Experience or related areas.

• Experience working with customer-facing digital products or platforms, such as mobile apps, websites or e-commerce platforms.

• Comfortable working across business and technology teams to deliver digital improvements.

• Strong interest in Product Management, customer experience and digital commerce.

• Comfortable working with data and using insights to identify opportunities for improvement.

• Exposure to UAT, digital analytics, CRM/loyalty platforms, Agile/Scrum or product management would be advantageous.

• Experience within QSR, F&B, Retail, E-Commerce or other consumer-facing businesses would be an advantage.

What Will Help You Succeed

You will enjoy this role if you:

• Are curious about how customers interact with digital products and how those experiences can be improved.

• Enjoy solving problems and finding practical solutions.

• Can connect business needs, customer experience and technology.

• Are comfortable working with different stakeholders and technology partners.

• Enjoy working with data and using insights to make decisions.

• Want exposure to how digital products are planned, built, tested, launched and continuously improved.

• Are looking to develop your capabilities towards a future career in Product Management