Assistant Director, Event & Promotion

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Resorts World at Sentosa Pte. Ltd. is seeking a senior Casino Marketing Manager to lead the development and execution of loyalty strategies, member acquisition, and revenue growth across digital and traditional channels. You will partner with IT, Legal, Guest Experience and other teams to deliver compelling campaigns and events.

You will manage CRM platforms, analyze campaign performance, maintain a rolling 24‑month marketing calendar, and ensure compliance with SOPs and regulatory requirements.

Qualifications

• Degree or diploma in Business Administration or Marketing.
• Minimum 9 years' experience in casino industry.
• Proven track record in strategic planning and campaigns.
• Excellent analytical skills to interpret data and drive strategies.

Responsibilities

• Lead and execute casino marketing campaigns and loyalty programs.
• Oversee CRM platforms and data-driven reinvestment strategies.
• Collaborate with cross-functional teams to design campaigns.
• Develop a 24-month rolling marketing calendar.

Skills

Analytical skills

Communication

Project management

Cross-functional collaboration

Campaign planning

Education

Degree/Diploma in Business Administration or Marketing

Tools

Microsoft Office

Job description

This role focuses on Event within Event & Promotion:-

• Develop and lead the execution of casino and loyalty strategies to drive member acquisition, retention, market share growth, and revenue enhancement.
• Strategize, plan, and manage RWS Casino Membership program, partnerships, incentives, promotions, and events to align with overall business objectives and enhance customer loyalty.
• Oversee the Customer Relationship Management (CRM) platform, including reinvestment strategies and campaign automation, to improve targeting, engagement, and customer lifecycle management.
• Collaborate cross-functionally with Business Development, Finance, IT, Legal, Guest Experience, VIP Support, and other key stakeholders to design and execute effective marketing campaigns and projects.
• Lead the development and execution of direct-to-consumer marketing strategies across digital and traditional channels, ensuring consistency and effectiveness in communications to RWS Casino Membership members.
• Design and maintain a 24-month rolling marketing calendar aligned with business goals and market opportunities.
• Conduct detailed performance analysis of campaigns and programs to provide actionable insights and inform future strategies and investment decisions.
• Monitor competitor activity and industry trends to assess the relevance and competitiveness of marketing programs and identify opportunities for innovation.
• Manage the planning, execution, and maintenance of campaign systems and automation tools, ensuring system accuracy and data integrity.
• Ensure timely communication and coordination with departments such as Call Centre, Guest Experience, and Business Development regarding campaign execution and member communications.
• Partner with Business Planning and IT to support the development and enhancement of customer experience management (CXM) platforms and data access tools for improved marketing precision.
• Propose and implement process improvements to enhance operational efficiency, member experience, and campaign Return on Investment (ROI).
• Review, update, and ensure compliance with all Standard Operating Procedures (SOPs), company policies, and relevant regulatory requirements.
• Conduct internal audits and investigations when operational discrepancies arise; prepare detailed reports and propose corrective measures.
• Provide leadership and empowerment to the team, fostering a culture of excellence, accountability, and collaboration.
• Oversee project management to ensure timely and successful delivery of key initiatives, within scope and budget.
• Handle partnership contracts and liaise with Legal and Finance for approval and execution of collaborative agreements.
• Lead the development and execution of data-driven marketing strategies for the Casino Marketing department through robust planning and analytics
• Oversee forecasting, campaign performance analysis, segmentation, and Return on Investment (ROI) evaluation to guide marketing investment decisions and enhance revenue outcomes
• Design and manage comprehensivedashboards and reporting tools to track KPIs, customer behavior, and marketingeffectiveness across channels and programs
• Direct deep-dive analysis of customer segments, gaming behavior, and promotional responsiveness to identify growth opportunities and optimize targeting strategies
• Support management in the planning, integration, and execution of resort-wide revenue plans and casino strategic initiatives
• Lead business forecasting, budgeting, and performance management for Casino Marketing’s events, campaigns and promotions.
• Provide strategic oversight on market research, data analysis, and competitor intelligence to inform decision-making and maintain market competitiveness
• Guide the implementation of resort-wide experience products, high-value events and promotions, and strategic partnerships for destination marketing and brand development
• Collaborate with cross-functional teams on the planning and execution of marketing plan, programs, campaigns and experiences tailored to different customer segments
• Ensure full compliance with company policies, operational standards, and all regulatory requirements
• Foster a high-performance analytics team, providing mentorship, guidance, and skill development to elevate analytical capabilities across the department.

Job Requirements

• Degree/Diploma in Business Administration or Marketing with proficiency in Microsoft Office applications
• Minimum 9 years' experience in casino industry
• Proven track record in strategic planning, managing and execution of successful marketing campaigns and systems
• Excellent analytical skills with the ability to interpret data and leverage insights to drive marketing strategies
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders
• Strong project management skills to effectively coordinate multiple campaigns at a time