Asia SIBG Sales Operations Leader

3M; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

3M is seeking a Sales Operations Leader to drive regional sales productivity and governance, acting as the bridge between global strategy and local execution. You will lead a high-performing regional team, oversee CRM systems, and align incentives with business targets across multiple countries.

The role emphasizes strong operational discipline, financial acumen, and stakeholder management, with extensive experience in Sales Operations and CRM ecosystems.

Qualifications

• Strong balance of operational discipline, financial acumen, and leadership capability.
• Bachelor’s degree in Business, Marketing, Engineering or related field; MBA advantageous.
• 3–5 years in Sales Operations, CRM management, or Commercial Excellence within a complex multinational (MNC); B2B experience preferred.
• 3–5 years of experience directly managing regional or cross-border teams across diverse markets.
• Deep knowledge of SIP mechanics, compensation theory, compliance, and change-control management.
• Proven CRM experience with Salesforce and BI platforms (PowerBI), including CRM rollouts or migrations.
• Excellent communication and negotiation skills with senior global leaders and country stakeholders.
• Strong financial and analytical abilities to translate data into strategic insights while ensuring compliance and payments.

Responsibilities

• Drive sales productivity, commercial excellence, and governance across the region.
• Lead and develop a regional Sales Operations team distributed across multiple countries.
• Oversee CRM governance, data quality, access, and reporting as the single source of truth.
• Upgrade sales tech stack with enablement tools, dashboards, and AI-driven solutions.
• Define KPIs, pipelines, and incentive alignment with business targets.
• Serve as regional owner of the CRM platform (Salesforce) and ensure end-to-end governance.

Skills

Leadership

CRM management

Data analysis

Stakeholder management

Financial acumen

Strategic thinking

Education

Bachelor's degree in Business/Marketing/Engineering

MBA (advantage)

Tools

Salesforce

PowerBI

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Key Responsibilities

The Sales Operations Leader is a strategic regional role responsible for driving sales productivity, commercial excellence, and operational governance across the area. This position serves as the critical bridge between global strategy and local execution, leading a regional team to ensure the sales organization is structured, incentivized, and equipped for success. Directly manage, mentor, and develop a high-performing regional Sales Operations team distributed across multiple countries in the area. Working closely with Global Pillar Leaders to translate global strategies into regional execution, while acting as a trusted advisor to key Country Managers and Area Sales Directors. Provide strict oversight, approval workflows, and final validation for all sales team structural updates, headcount/territory changes, and commission payment modifications. Oversee the end-to-end design, quota setting, performance tracking, and payout calculation for the regional SIP, ensuring alignment between incentives and business targets. Act as the regional business owner for the CRM platform (e.g., Salesforce). Oversee pipeline hygiene, data governance, user access, and reporting standards to ensure the CRM serves as a single source of truth for commercial data. Continually evaluate, upgrade, and enhance the sales technology stack. Identify gaps in current processes and implement modern sales enablement tools, automated dashboards, and AI-driven solutions to maximize commercial efficiency. Define, analyse, and optimize core performance metrics (KPIs) and sales pipelines to eliminate bottlenecks and maximize sales force productivity.

Qualification Requirements

• To be successful in this matrixed regional environment, candidates must demonstrate a strong balance of operational discipline, financial acumen, and leadership capability.
• Bachelor’s degree in Business, Marketing, Engineering or a related field; an MBA or relevant advanced certification is an advantage.
• 3-5 years of progressive experience in Sales Operations, CRM management, or Commercial Excellence within a complex, multinational corporation (MNC). B2B sector experience is highly preferred.
• Preferred 3–5 years of proven experience directly managing and developing regional or cross-border teams across diverse geographic markets.
• Deep functional knowledge of sales incentive plan (SIP) mechanics, compensation theory, compliance frameworks, and change-control management.
• Proven track record of managing enterprise CRM ecosystems (e.g., Salesforce) and business intelligence platforms (e.g., PowerBI). Experience leading CRM rollouts, migrations, or major capability enhancements is a major plus.
• Exceptional communication and negotiation skills, with a track record of successfully influencing senior global leaders and local country stakeholders.
• Strong financial and analytical capabilities, with the ability to turn raw data into strategic commercial insights while maintaining flawless execution on compliance and payments.

This role follows an on-site working model. The employee is required to work at least four (4) days per week at a 3M office located in one of the following locations: AMK, Singapore; Bangkok, Thailand; Ho Chi Minh, Vietnam; Seoul, Korea; Tokyo, Japan; North Ryde, Australia; Taipei, Taiwan; North Shore, New Zealand.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Learn more about 3M's creative solutions to global challenges at www.3M.com or on Twitter @3M or @3MNews.