Asia-Pacific PR & IMC Lead

hoffmanagency; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Four-week sabbatical after four years

Comprehensive benefits

Career growth opportunities

Job summary

The Hoffman Agency in Singapore seeks an Account Manager to lead influential relationships, craft compelling narratives, and run integrated campaigns across Asia. You’ll influence senior clients, collaborate with diverse teams, and mentor juniors while delivering measurable outcomes in a fast-paced environment.

Ideal candidates bring strategic insight, exceptional writing, and a proactive, entrepreneurial mindset to manage regional hub accounts and grow client programs across markets.

Qualifications

• Bachelor’s degree in a relevant field.
• 5+ years of experience in PR or integrated communications agency.
• Proven experience running multi-channel campaigns (IMC).
• Experience coordinating Southeast Asia markets.
• Interest in technology/fintech or corporate communications portfolios.
• Excellent writing and verbal communication skills in English; proficiency in Chinese or Bahasa Malaysia is a plus.
• Strong digital and social media proficiency.
• Entrepreneurial, curious, and proactive mindset.

Responsibilities

• Build strong relationships with media, analysts, and influencers, and lead interviews, briefings, and pitching moments that put clients in the spotlight.
• Craft impactful content — from press releases and Q&As to bylines and communication plans, shaping stories that resonate across markets.
• Lead integrated marketing communications (IMC) programs, blending earned, owned, paid, social, digital, and content streams into cohesive campaigns that drive measurable client outcomes across the region.
• Analyze market and sector trends across Asia to deliver sharp insights that strengthen strategy, performance, and cross-market alignment.
• Operate as a trusted advisor on regional hub accounts — managing day-to-day priorities, budgets, and multi-market coordination while ensuring exceptional delivery in fast-moving environments.
• Partner with senior leaders on strategic growth opportunities, contribute bold ideas to regional pitches, and help expand client programs across markets.
• Mentor junior teammates, fostering an accountable, collaborative, and growth-oriented culture where everyone levels up together.

Skills

Storytelling

Strategic thinking

Media relations

Cross-functional leadership

Public relations

Education

Bachelor's degree or equivalent in Business/PR/Marketing/Communications

Job description

The Hoffman Agency in Singapore seeks an Account Manager to lead influential relationships, craft compelling narratives, and run integrated campaigns across Asia. You’ll influence senior clients, collaborate with diverse teams, and mentor juniors while delivering measurable outcomes in a fast-paced environment.

Ideal candidates bring strategic insight, exceptional writing, and a proactive, entrepreneurial mindset to manage regional hub accounts and grow client programs across markets.