ASEAN SME Banking Marketing Lead

recruit express pte ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Recruit Express Pte Ltd is shaping and driving the marketing agenda for one of ASEAN's leading banks, leading integrated strategies across paid, owned, earned and social channels, plus flagship events to strengthen its SME banking position.

The role sits at the intersection of strategy, brand and business growth, elevating Group SME Banking and Group Commercial Banking while connecting businesses within and beyond ASEAN.

Responsibilities

• Lead the development and execution of integrated marketing strategies across paid, owned, earned and social channels, as well as flagship events, to strengthen the position as the Bank For ASEAN and reinforce its standing as the World's, Asia's and Singapore's Best SME Bank.
• Working at the intersection of strategy, brand and business growth, you will elevate the profile of Group SME Banking and Group Commercial Banking while supporting the ambition of connecting businesses within and beyond ASEAN.
• Develop compelling and insight-led marketing content and campaigns across a broad range of channels, including ATL and BTL campaigns, digital platforms, eDMs, social media, sales tools, thought leadership content, strategic media communications, events and corporate premiums.
• The role requires a strategic marketer with strong commercial acumen and the ability to connect brand, customer and business priorities. Beyond content development, the successful candidate will shape marketing approaches that support customer acquisition, deepen engagement and strengthen the market leadership position across the SME and Commercial Banking segments.
• Work closely with Product, Portfolio, Channels, Sales, Operations, Legal and Compliance teams to shape and execute marketing initiatives that support strategic business objectives, including customer acquisition, lead generation, engagement and product utilisation.
• Be a trusted marketing partner to business stakeholders, balancing commercial objectives, customer needs and brand considerations to deliver measurable outcomes.
• Take ownership of key marketing initiatives and campaigns, managing them from strategy and planning through execution and post-campaign evaluation. Success in this role requires the ability to navigate a complex stakeholder environment while delivering high-quality outcomes against ambitious timelines.
• Monitor campaign effectiveness and translate performance data into actionable recommendations that inform future marketing investments, improve customer engagement and drive continuous improvement across programmes.
• Oversee allocated marketing budgets, ensuring investments are aligned with strategic priorities and deliver measurable business value. Strong governance, financial stewardship, and meticulous reporting capabilities are mandatory.
• Partner with creative, media and production agencies to develop high-quality marketing assets and campaigns.
• Provide clear strategic direction, concise briefs and constructive feedback to ensure deliverables meet business objectives, brand standards and customer expectations.
• Work across the organisation to ensure all marketing initiatives adhere to brand standards, Corporate Identity Guidelines, legal requirements and compliance frameworks.
• Support the development and delivery of client events, executive engagements, corporate gifting initiatives and marquee business programmes that enhance customer relationships and reinforce market leadership.

Job description

Recruit Express Pte Ltd is shaping and driving the marketing agenda for one of ASEAN's leading banks, leading integrated strategies across paid, owned, earned and social channels, plus flagship events to strengthen its SME banking position.

The role sits at the intersection of strategy, brand and business growth, elevating Group SME Banking and Group Commercial Banking while connecting businesses within and beyond ASEAN.