APAC Regional Paid Search Director

Omnicom Media Asia Pacific; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Omnicom Media Group APAC is seeking a Search Associate Director to lead the paid search discipline across Australia, India, Japan, Korea, Malaysia and Thailand. You will drive strategy, activation, and measurement, partnering with regional and local teams to deliver consistent, high-impact search campaigns.

The role requires deep expertise in Google Ads and SA360, strong analytical capability to interpret trends, and the ability to coordinate offshore delivery teams while managing multiple

Qualifications

• Proven experience in Paid Search planning, activation, optimisation and reporting.
• Strong hands on and strategic understanding of Google Ads and SA360.
• Experience managing Search across multiple objectives including awareness, traffic, lead gen and conversion.
• Ability to direct offshore or remote delivery teams with SLAs.

Responsibilities

• Translate campaign, audience and business objectives into Search strategy and investment recommendations.
• Define Search role within the broader media mix and ensure consistency across markets.
• Oversee activation teams and ensure campaigns align with SLAs and plans.
• Maintain visibility of Search performance across six markets and identify efficiency opportunities.
• Monitor CPC, CTR, impression share, CPA and other key metrics.
• Coordinate cross-market learnings and scale successful approaches regionally.
• Develop and own the regional Search framework including taxonomy and budgeting principles.

Skills

Paid Search

Search Planning

Activation

Regional Coordination

GA4 & Measurement

Budget Optimisation

Multi-market

Offshore Delivery

Client Relationships

Google Ads SA360

Tools

GA4

SA360

Google Ads

Job description

Omnicom Media Group APAC is seeking a Search Associate Director to lead the paid search discipline across Australia, India, Japan, Korea, Malaysia and Thailand. You will drive strategy, activation, and measurement, partnering with regional and local teams to deliver consistent, high-impact search campaigns.

The role requires deep expertise in Google Ads and SA360, strong analytical capability to interpret trends, and the ability to coordinate offshore delivery teams while managing multiple