APAC Organic Growth Lead: SEO, AI & CRO

IG Group; Singapore; Hybrid; SGD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid working (2 days from home)

Private medical insurance

Dental insurance

Life insurance

Annual health check

Employee Share Purchase Plan

Wellbeing benefits

Job summary

IG Group in Singapore seeks an Organic Growth Lead to accelerate APAC organic channels through SEO, AI search, and ASO initiatives. You will own the SEO strategy, lead CMS migration, and run CRO experiments to lift conversions across the funnel.

The role requires strong leadership, analytics proficiency, and experience working with cross-functional teams in a fast-paced, global fintech environment. Hybrid work and competitive rewards are offered.

Qualifications

• Significant SEO leadership across technical, on-page and content.
• Experience with CMS migrations while preserving organic performance.
• Proven ability to run CRO and CRO experiments at scale.
• Strong analytical skills using GA4, GSC, Looker Studio and SEO tools.

Responsibilities

• Own the SEO and AI search visibility strategy for APAC markets.
• Lead CMS migration workstream and ensure rankings are preserved.
• Drive CRO roadmap and run A/B tests to improve conversions.
• Collaborate with product, engineering and content teams across markets.

Skills

SEO

AI search

CRO

A/B testing

Leadership

Analytics

Stakeholder mgmt

Experimentation

English

Education

Business/Marketing degree

Tools

GA4

Google Search Console

Looker Studio

Screaming Frog

Botify

Lumar

Storyblok

Optimizely

Job description

IG Group in Singapore seeks an Organic Growth Lead to accelerate APAC organic channels through SEO, AI search, and ASO initiatives. You will own the SEO strategy, lead CMS migration, and run CRO experiments to lift conversions across the funnel.

The role requires strong leadership, analytics proficiency, and experience working with cross-functional teams in a fast-paced, global fintech environment. Hybrid work and competitive rewards are offered.