APAC Marketing Tech Lead — Cordial & Growth

kate spade new york; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Tapestry, anchored by Kate Spade New York, seeks an APAC Manager of Marketing Technology based in Singapore. You will partner with regional teams to drive Cordial adoption, enablement, and scalable Martech practices across Japan, ANZ, and broader APAC markets.

This role bridges regional business needs with global Martech governance, delivering training, playbooks, and proven solutions to achieve sustainable in-market capability and growth.

Qualifications

• 3–5+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, Marketing Operations, or Customer Engagement.
• Hands-on experience with email/SMS marketing ecosystems.
• Ability to translate business needs into scalable Martech solutions.
• Strong stakeholder management and communication skills.
• Experience enabling business users through training and enablement materials.
• Familiarity with multi-market regional programs is a plus.

Responsibilities

• Serve as the regional Marketing Technology partner for APAC markets (Japan, ANZ).
• Lead expansion of Cordial across APAC and onboard ANZ market from July 2026.
• Drive adoption and business value realization across APAC Martech ecosystem.
• Share best practices and enable regional teams with playbooks and training.
• Act as in-region Martech leader, aligning with global governance and strategy.
• Develop scalable operating models and in-market expertise to drive independence.
• Represent APAC in global Martech forums and governance processes.
• Empower regional teams to execute with consistency and governance.

Skills

Marketing Technology

CRM

Lifecycle Marketing

Marketing Operations

Customer Engagement

Tools

Cordial

Braze

Iterable

Salesforce Marketing Cloud

Klaviyo

Job description

Tapestry, anchored by Kate Spade New York, seeks an APAC Manager of Marketing Technology based in Singapore. You will partner with regional teams to drive Cordial adoption, enablement, and scalable Martech practices across Japan, ANZ, and broader APAC markets.

This role bridges regional business needs with global Martech governance, delivering training, playbooks, and proven solutions to achieve sustainable in-market capability and growth.