APAC Marketing Analytics Lead

5100 Tim Hortons Asia Pacific Pte. Ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Paid parental leave

Telemedicine

Mental wellness support

Job summary

Restaurant Brands International Inc. is seeking a Marketing Analytics Analyst for Tim Hortons in APAC to own analytics across markets, from diagnostics to sales forecasting and digital channel reporting.

You will partner with regional leadership and franchisees, building models, dashboards, and delivery calendar insights to drive same-store sales growth. The role requires 2–5 years in data analytics plus BI tool proficiency and travel within APAC.

Qualifications

• 2–5 years of experience in data analytics, consulting, finance, or commercial strategy in a consumer-facing business.
• Previous experience within QSR industry or in a business franchising business model is an advantage.
• At least a bachelor's degree is required; a quantitative discipline is preferred.
• Proficient in SQL, Excel, and PowerPoint.
• Working proficiency with business intelligence platforms (e.g., Tableau, Power BI, Looker).
• Able to build and maintain Power BI dashboards and reporting templates.
• Excellent interpersonal and communication skills, with the ability to effectively present to senior leadership levels — both internal and franchisee stakeholders.
• Fluent in English; any additional regional language is a plus.
• Willingness to travel within the APAC region.

Responsibilities

• Performance Analytics: Independently produce end-to-end performance diagnostics including sales decompositions, product mix analysis, pricing reviews, and competitive benchmarks.
• Build and refine analytical models to evaluate business performance, product promotions, and marketing programs.
• Proactively identify performance drivers and surface emerging risks or opportunities to leadership team and franchisees.
• Conduct sales reports analysis, ticket and guest segmentation, and category-level deep dives to drive business performance.
• Own the bottom-up forecast model for assigned markets, building monthly and annual sales forecasts based on historic trends, seasonality, and planned marketing activity.
• Track actuals versus forecast and flag variances early, recommending corrective actions where needed.
• Develop performance forecasts to support leadership and franchisees in performance management and calendar planning.
• Deliver market-level strategic recommendations grounded in quantified commercial logic.
• Digital Sales & Channels Own digital performance reporting, including the digital activation calendar across delivery platforms, mobile app, and kiosks.
• Analyze channel-level conversion funnels, identify drop-off points, and recommend improvements to franchisees.
• Benchmark digital KPIs across markets and flag underperformance with root-cause analysis.
• Build and maintain digital channel dashboards and reporting templates.
• Franchisee Engagement Present analysis in regular performance reviews and influence calendar and promotional decisions through data.
• Collaborate with franchisee marketing leaders to secure alignment and buy-in on identified opportunities.

Skills

Data analytics

SQL

Excel

Power BI

Tableau

Looker

PowerPoint

English fluency

APAC travel

Education

Bachelor's degree

Quantitative discipline preferred

Tools

SQL

Excel

PowerPoint

Power BI

Tableau

Looker

Job description

Restaurant Brands International Inc. is seeking a Marketing Analytics Analyst for Tim Hortons in APAC to own analytics across markets, from diagnostics to sales forecasting and digital channel reporting.

You will partner with regional leadership and franchisees, building models, dashboards, and delivery calendar insights to drive same-store sales growth. The role requires 2–5 years in data analytics plus BI tool proficiency and travel within APAC.